Category: Insights

Top 5 PR strategies your business can win against competition large and small

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What are the 5 top public relations strategies that can give your business a competitive edge against the giants and upstarts? It starts with understanding that good public relations is a lot more than media…

Announcement – separate Crisis Communication coaching program

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Our Media Coaching programs included crisis communication and basic crisis management modules. But with the increasing sophistication of crisis communication, the introduction of ISO 22361:2022 standard and guidelines for crisis management, the rise of cybersecurity…

“Tough Times, Great PR” book on building brands and gaining publicity in a turbulent world by Asia communications veteran Seamus Phan

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Seamus Phan, principal and chief technology officer of Asia Pacific communications consulting firm McGallen & Bolden Group, has launched a new book, “Tough Times, Great PR – Dot Zen 3.0: Building Brands and Publicity for…

Leading aviation training symposium returns to Singapore in August 2023

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Aviators and aviation professionals, mark your calendar for the return of the physical event of APATS 2023 (Asia Pacific Airline Training Symposium), organized by the esteemed Halldale Group, and led by industry leader Capt Jacques…

FeedSpot Top Singapore Blogs

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We are privileged to be featured as one of the Top Singapore Blogs on a leading aggregator, FeedSpot. Thank you! Dr. PhanDr Seamus Phan – Global C-suite Publicist & Strategist (Biochemist, Cybersecurity & Webdev pioneer,…

4 tips of AI prompt engineering for public relations

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Some businesses are predicting hundreds of millions of jobs will be lost with the advent of artificial intelligence (AI) such as those from OpenAI, Google, Baidu and so on. At the same time, AI is…