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our strategists

Real field-proven experience and expertise

Would you rather TRUST your marketing, communication, crises, and campaigns to leaders with DECADES of experience each, who have had tried every tool of the trade and know what WORKS, or would you trust those with single-digit years of experience under their belts? EXPERIENCE counts.

2 Principals > 60 years of experience

Our two lead consultants have more than 60 years of combined expertise in digital marketing, integrated marketing communication, PR, branding, strategic counsel, marketing management, event consulting, information technology (IT), cybersecurity, biochemistry, training and development, and more. We are geeks at heart, and love technology. Both lead consultants are also native Chinese speakers and writers, and can help clients in Mandarin/Chinese campaigns (both Traditional Chinese for Taiwan/HK and Simplified Chinese for China and Singapore markets).

Ter Hui PengTer Hui Peng
Director of Strategy
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30 years in media, publishing, publicity, and strategy consulting. Hui Peng has worked in the media and communications industry since 1991, having been regional manager for Asian Business Press (later Miller Freeman before renamed as CMP Media). She now leads the PR practice of McGallen & Bolden. She has deep industry experience in the entire spectrum of marketing, including high-tech marketing, Internet content management, publicity, public relations (PR), training and development, direct marketing, seminar and event management. She has consulted on retainer and projects for hundreds of high-tech, biotech, medical, consumer (FMCG), lifestyle, and other clients, including bestselling authors, leading branding and management consultants. She teaches media training camps and other publicity programs. She earned a Masters degree in Training and Development (Leicester). Co-author of DotZen, a business leadership book, with Seamus Phan.

Dr Seamus PhanDr Seamus Phan
Head of Content & Chief Technology Officer
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Seamus has earned more than 35 years experience in marketing, technology, science, and strategy. Pioneer technologist in digital media and publishing, content management systems (CMS), and full-stack web programming. Pioneer cybersecurity and Internet consultant (co-developed email security server appliance on UNIX). Pioneer Service Quality (Customer Service) consultant and author. Postdoctoral biochemistry research in the areas of autoxidation of food lipids and alternative antioxidants. Doctoral research culminated in a UNIX-based business analysis server system. Authored books on technology, marketing, customer service, total quality management (TQM), and philosophy. His corporate and consulting background grew from leading entities such as Seagate, Citibank (Citigroup), Price Waterhouse (PWC), Ernst & Young (EY), and so on. He was an inductee of the 500 Profiles in Excellence and Barons 500 Leaders of the New Century, amongst the likes of Sir Arthur C Clarke, Bill Gates, Nobel Peace Prize winner President Kim Dae-Jung (Korea), artist Peter Gabriel, “Seven Years in Tibet” movie director Jean-Jacques Annaud, Cardinal Jan Peer Schotte (Sec-Gen of the World Synod of Bishops), etc. He is a seasoned journalist, has co-hosted international TV and radio segments, and written for top international and regional technical, business, health, ethics and branding media. Featured as “Brainstormer” in Seth Godin’s “BullMarket 2004”. He has served as a professor in the faculties of economic development and diplomacy. He is also an artist and calligrapher (Chinese painting, 水墨畫), and an aviator. Check out his ResearchGate profile for scientific and other research. His professional profile is found at Visit for aviation training programs co-developed with Capt Michael Caston.


The principal consultants are assisted by a team of associates. External assistance can be added in specific client events, such as large-scale events, launches, foreign events, etc.

Capt Michael CastonCapt. Michael Caston (MRaeS)
Advisor, FlightLeaders Division

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Michael was a senior airline captain with BA & SIA with more than 40 years of world-wide commercial flying experience. From 2007 to 2017, he was owner & operator of a Boeing 737NG FTD. He was also part of the team involved with the development of a synthetic flight training device and its application for certification with aviation regulatory authorities. He has been involved in advising for ab-initio flight training recruitment seminars. He has experience as a flight simulator instructor and ATPL ground school theoretical knowledge instructor, specialising in Human Factors. He is a CRM trainer and facilitator and a Corporate trainer with FlightLeaders Division (leadership training). He is currently a member of the Royal Aeronautical Society.

Asia Pacific and Global Reach

We maintain a professional network of partners @ Aurea Terras in South East Asia (Indonesia, Malaysia, the Philippines, Thailand, Vietnam), Australasia (Australia and New Zealand), North Asia (China, Hongkong SAR, Taiwan, Japan, and Korea), India, America, and Europe.

For many of our clients, we are their preferred regional lead agency, managing the communication and workflow with other partners in the Asia Pacific, freeing our clients from laborious coordination, to focus on the most important thing – growing and staying profitable.

Why you need experienced experts?

This humorous viral video about 3 professional footballers who played against 100 kids might (lightheartedly) shed a light.