our strategists

Real field-proven experience and expertise

Would you rather TRUST your marketing, communication, crises, and campaigns to leaders with DECADES of experience each, who have had tried every tool of the trade and know what WORKS, or would you trust those with single-digit years of experience under their belts? EXPERIENCE counts.

Lead business and communication strategists

Our two lead consultants each earned more than 3 decades of experience in digital marketing, integrated marketing communications, PR, branding, strategic consulting, marketing management, event consulting, information technology (IT), cybersecurity, biochemistry, training and development, and more. We are geeks at heart and love technology. Our lead consultants are also native Chinese speakers and writers and can help clients with Mandarin/Chinese campaigns (both Traditional Chinese for Taiwan/HK and Simplified Chinese for China and Singapore markets).

Ter Hui PengTer Hui Peng

Director of Strategy
Connect on LinkedIn

Consult on:

  • Strategy (C-suite & entrepreneurs)
  • Public Relations & Communication
  • Marketing (including lead generation)
  • Sales/Revenue

32 years in media, publishing, advertising and strategy consulting. Hui Peng has worked in the media and communications industry since 1991, when she was regional manager for Asian Business Press (later Miller Freeman before being renamed CMP Media). She now heads the PR practice at McGallen & Bolden. She has extensive industry experience across the marketing spectrum, including high-tech marketing, Internet content management, advertising, public relations, training and development, direct marketing, seminar and event management. She has consulted on retainers and projects for hundreds of high-tech, biotech, medical, consumer (FMCG), lifestyle and other clients, including best-selling authors and leading branding and management consultants. She teaches media training camps and other public relations programs. She holds a Masters in Training and Development (Leicester). Co-author with Seamus Phan of DotZen, a business leadership book.

Dr Seamus PhanDr Seamus Phan – LinkedIn TOP PR Voice (202402) & EY/PWC Alumni

Head of Content & CTO
Connect on LinkedIn
Follow on LinkedIn

Consult on:

  • Strategy (C-suite & entrepreneurs)
  • Public Relations & Communication
  • Crisis Management & Communication
  • Human Capital (training, team-building, leadership)
  • Business Re-engineering (TQM, Red-team, service quality)
  • Marketing (including lead generation)
  • Sales/Revenue

37 years of experience in marketing, technology, academia, and strategy. Pioneer technologist in digital media and publishing, content management systems (CMS), and full-stack web programming. Pioneer cybersecurity and Internet consultant (co-developed email security server appliance on UNIX). Pioneer service quality (customer service) consultant and author. Postdoctoral biochemistry research in the areas of food lipid autoxidation and alternative antioxidants. Doctoral research culminated in a UNIX-based business analysis server system. Author of books on technology, marketing, customer service, total quality management (TQM), and philosophy. Big-4 (PWC and EY) alumni. He has been inducted into the 500 Profiles in Excellence and Barons 500 Leaders of the New Century, among them Sir Arthur C. Clarke, Bill Gates, Nobel Peace Prize Laureate President Kim Dae-Jung (Korea), artist Peter Gabriel, “Seven Years in Tibet” film director Jean-Jacques Annaud, Cardinal Jan Peer Schotte (Secretary General of the World Synod of Bishops), etc. An experienced journalist, he has co-hosted international TV and radio programs and written for top international and regional technology, business, health, ethics and branding media. He was featured as a “Brainstormer” in Seth Godin’s “BullMarket 2004”. He has served as a professor in the fields of economic development and diplomacy. He is also an artist and calligrapher (Chinese painting, 水墨畫), and an aviator. Check out his ResearchGate profile for scientific and other research. His professional profile is found at seamusphan.com. Visit flightleaders.com for aviation training programs co-developed with Capt Michael Caston.

Associates/Advisors

The Principal Consultants are supported by a team of Associates. External support can be added for specific client events such as major events, launches, overseas events, etc.

Capt Michael CastonCapt. Michael Caston (MRaeS)

Advisor, FlightLeaders Division
Connect on LinkedIn

Michael was a Senior Airline Captain with BA & SIA with over 40 years of worldwide commercial flying experience. From 2007 to 2017 he was the owner and operator of a Boeing 737NG FTD. He was also part of the team involved in the development of a synthetic flight training device and its application for certification with aviation authorities. He has been involved in consulting for ab-initio flight training hiring seminars. He has experience as a flight simulator instructor and ATPL ground school theoretical knowledge instructor specializing in human factors. He is a CRM trainer and facilitator and a Corporate trainer with FlightLeaders Division (leadership training). He is currently a member of the Royal Aeronautical Society.

Asia Pacific and Global Reach

We are the preferred regional lead communication agency in Asia Pacific, helping our clients improve collaboration and communication outcomes. We are a professional network of partners @ Aurea Terras in Southeast Asia (Indonesia, Malaysia, the Philippines, Thailand, Vietnam), Australasia (Australia and New Zealand), North Asia (China, Hongkong SAR, Taiwan, Japan, and Korea), India, America, and Europe. All our regional lead strategists have more than 2 decades of experience each.