Our lead consultants, Ter Hui Peng, and Dr Seamus Phan, have more than 56 years of combined expertise in digital marketing, integrated marketing communication, public relations (PR), branding, strategic counsel, marketing management, event consulting, information technology (IT), network security, database management, content management systems (CMS), knowledge management systems (KMS), training and development, and more. We are geeks at heart, and love technology. Both lead consultants are also native Chinese speakers and writers, and can help clients in Mandarin/Chinese campaigns (both Traditional Chinese for Taiwan/HK and Simplified Chinese for China and Singapore markets).

Ter Hui Peng 戴慧萍
Director of Strategy
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25+ years in media and publishing industry. Hui Peng has worked in the media industry since 1991, having been regional manager for Asian Business Press (later Miller Freeman before renamed as CMP Media). She now leads the PR practice of McGallen & Bolden. She has deep industry experience in the entire spectrum of marketing, including high-tech marketing, Internet content management, publicity, public relations (PR), training and development, direct marketing, seminar and event management. She has consulted on retainer and projects for hundreds of high-tech, biotech, medical, consumer (FMCG), lifestyle, and other clients, including bestselling authors, leading branding and management consultants. She teaches media training camps and other publicity programs. She earned a Masters degree in Training and Development (Leicester). Co-author of DotZen, a business leadership book, with Seamus Phan.

Dr Seamus Phan 潘俊嘉博士
Head of Creative & Technology
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31+ years in marketing, technology, and business strategy. Pioneer technologist in digital media and publishing, content management systems (CMS), and web programming. Authored books on technology, marketing, SQ, and TQM. He was an inductee of the 500 Profiles in Excellence, amongst the likes of Nobel Peace Prize winner President Kim Dae-Jung (Korea), artist Peter Gabriel, “Seven Years in Tibet” movie director Jean-Jacques Annaud, Cardinal Jan Peer Schotte (Sec-Gen of the World Synod of Bishops), the Barons 500 Leaders of the New Century, alongside the likes of Sir Arthur C Clarke and Bill Gates, among other citations in other volumes. He is a journalist, has co-hosted international TV and radio segments, and written for top international and regional technical, business, health, ethics and branding media. He is an editorial judge (Tabbies). Featured as “Brainstormer” in Seth Godin’s “BullMarket 2004”. Member of National Speakers Association (USA, 10+ years), Public Relations Society of America (PRSA, member since 1997), Association for Talent Development (ATD), Chartered Institute of Journalists UK (MCIJ), etc. He earned a doctoral degree in Business (Total Quality Management) and also in Theology. He is a professor in the faculties of economic development and diplomacy at Akamai University. He had conducted graduate-level biotech research in the areas of autoxidation of food lipids and alternative antioxidants in his younger years. He is also an artist (Chinese painting, 水墨畫), and has an interest in aviation, having completed the A320 MCC/CRM bridging course and the B737-NG800 FTD course. His professional profile is found at seamusphan.com. Visit flightleaders.com for his aviation-related programs with his co-developer Capt Michael Caston.

Melissa Lee, Senior Associate

Melissa came from a banking background, with a bachelor’s in business marketing (SIM/RMIT). She is responsible for client consulting at the firm.

Nicole Andrea Tan, Associate

Nicole came from an advertising background, with a bachelor’s in mass communication and media studies (Curtin University). She is responsible for client consulting at the firm.


The principal consultants are assisted by a team of associates. External assistance can be added in specific client events, such as large-scale events, launches, foreign events, etc. We maintain a professional network of agency partners and practitioners in South East Asia (Indonesia, Malaysia, the Philippines, Thailand, Vietnam), Australasia (Australia and New Zealand), North Asia (China, Hongkong SAR, Taiwan, Japan, and Korea), America, and Europe. For many of our clients, we also act as their regional master agency, managing the communication and workflow with other partners in the Asia Pacific, freeing them from laborious coordination work, to focus on the most important thing – growing and staying profitable.

Partners throughout Asia Pacific