public relations, crisis communication + events

Leading pioneer B2B PR agency in Asia Pacific

We have been a pioneer in technology and B2B public relations (PR) since 1991.

Since then, we have expanded to serve B2B, B2c, FMCG (lifestyle and fashion), sports, government, non-profit, healthcare/medical, etc. We help you potentially reach some of the 4.3 billion people in Asia Pacific, a USD 35 trillion market. Through public relations (PR), we help you build your brand and profits in print, TV, radio, and online.

We received awards and accolades including: Most Innovative PR Agency (Bronze 2020, 2019, 2018, 2017, Silver 2016), PR Agency of the Year (Bronze 2019, 2018, Silver 2017), Digital Firm of the Year (Honorable Mention 2017, 2016), Best Singapore PR Agency list (Manifest, Simibest, PRagencynetwork, Best in SG, Sortlist), and Top Training Firms in Singapore (2021).

McGallen & Bolden Group - award-winning PR agency in Asia

Good communication is just as stimulating as black coffee, and just as hard to sleep after.
Anne Morrow Lindbergh, author and aviator

1. What are you facing now?

  • Need Asia Pacific media coverage
  • Established brand facing a plateau
  • Emerging business looking for customers
  • Unknown brand and products
  • Nobody understands our technical & advanced products
  • Need strategic and tactical advice

2. We lead your PR throughout Asia Pacific

  • Public Relations (PR, content, TV/radio, events)
  • Training (media training, crisis communication, leadership, sales)
  • Employer branding (LinkedIn, blog, newsletters)
  • Fractional Chief Marketing Officer (CMO) role for startups and B2B business units

3. How we help you with Public Relations (PR)

  • News release writing (localization optional)
  • News distribution (through microwire, internal circuits, wires, Aurea Terrea partners)
  • Rapid Response (RR) and pro-active pitching of your stories to the media
  • Media coverage tracking (data-backed, Barcelona 3.0 ready)
  • Content creation (LinkedIn, blog, employee newsletters, video)
  • Media training, and crisis communication training for C-suite
  • Journalism (product reviews)
  • Media and competitor research
  • Video content
  • Press tours & events
  • Brand audits
  • Employer branding
  • Online newsroom (we develop & host for you)

4. Benefits of working with us

  • More than 30 years in the communications business
  • Key strategists with decades of PR, marketing & business experience
  • Asia Pacific network
  • BIG PR agency and consulting firm results at boutique firm retainer fees

5. Engage us today!

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Tech-savvy Asia specialists

We are a full-service digital marketing and PR agency that integrates data-driven PR, digital marketing and training. We help you with building your brand voice, reputation management, crisis communications, social listening and engagement. We come from a strong media and journalism background (including TV and radio). We are pioneers in multilingual digital PR and have an established network in Asia Pacific.

Digital PR Pioneer

A pioneer in digital PR before “digital PR” even existed, we have our own award-winning online newsroom, with reviews, commentaries, and more. When others were sending out paper press releases, we were the FIRST to create and distribute Interactive Press Kits on 3.5-inch floppy disks in 1991.

Lead Digital & Communications agency for you

With 4.3 billion people in the Asia Pacific, nearly 670 million in the LATAM (Latin America and the Caribbean), and 3.3 billion in the BRICS nations (Brazil, Russia, India, China and South Africa) and the newer BRICS+ (including Saudi Arabia, Egypt, the United Arab Emirates, Iran and Ethiopia since late 2023), the world is now much more vibrant and multi-dimensional in trade and culture. The original BRICS nations overtook the G7 nations in GDP based on PPP (purchasing power parity) since 2020, making it an important market to explore and invest in.

Media Tetrad© – OCEP model of owned media, communal media, earned media, and paid media
Media Tetrad© – OCEP model of owned media, communal media, earned media, and paid media

We also act as your lead digital marketing and PR agency in Asia Pacific and the world, as a single and convenient point of contact and billing. We lead the Aurea Terras – the Asia Pacific PR Collective to help you reach the Americas, Europe, Southeast Asia, North Asia (China, Korea, Japan, Taiwan), Australasia, etc.

Aurea Terras – the Asia Pacific PR Collective, a loose alliance network of independent PR agency partners throughout Asia Pacific.

  • Singapore
  • Malaysia
  • Indonesia
  • Thailand
  • Vietnam
  • Philippines
  • China (PRC, including Hongkong SAR)
  • Japan
  • South Korea
  • Taiwan ROC
  • Australia & New Zealand
  • India

Modern Data-Driven PR Measurement

PR has evolved from the antiquated and controversial AVE (Advertising Value Equivalence) to new data-driven measurements (e.g. AMEC Barcelona). Our clients’ media coverage reports are based on the ongoing Barcelona principles:

Coverage report values
Coverage
Viewership (TV)
Listenership (Radio)
Circulation (Print)
Estimated Coverage Views
Online Readership
YouTube Views
Social Shares
Average Domain Authority

AMEC Barcelona

 

We are pioneers and experts in serving these industries, so if you belong to any of them, you know who to call!

  • Cyber security (Internet security, network security, cloud security, mobile security)
  • Industrial automation and safety (including IoT, industrial controls, robotics)
  • Healthcare and pharmaceuticals (including hospitals, clinics, supplements, vitamins, skincare, beauty, medical, etc)
  • Audio-Visual (AV) and Video (including high fidelity or hi-fi, speakers, headphones, headsets, Bluetooth, conferencing, cameras, video cameras, etc)
  • Fashion and Footwear (including fashion, functional, sports, eyewear, etc)
  • Food and Beverage (including restaurants and chains)

Crisis Communication

We serve primarily retained clients in both the B2B and B2C spaces, and infrequently, there may be a crisis or two we will need to tend to and lead our clients in those nail-biting times. We have a full-fledged and proven media training and crisis communication program, as well as recommendations and processes for retained clients to prepare for crises, which will happen along their tenure in one form or another, large or small. Being prepared is the key.

Do remember, being prepared BEFORE crises strike is the best practice for any business. But if not, full and transparent disclosure with us will be important, so that we will be prepared to help you be your Red Team to address as many conceivable problems and questions as possible.

We REALLY know tech

Our motto is “Making Ideas Work,” where we take our clients’ most esoteric and complex technology concepts and translate the jargon and principles into something everyone can understand. The media and the public want news that makes sense and is accessible.

How do we do that? Simple. We are geeks too.

Our lead consultant, Seamus, has been a programmer since the 1970s, programming on the Casio FX, Sinclair ZX, Atari TRS-80, Mac Plus, UNIX, using languages like BASIC, Fortran, Cobol, HyperCard, then on to C, Java, Perl, PHP and the rest of the web languages. We co-developed the NetJanus™ email security appliance in 2003, which included MIME filtering software running on UNIX and the Sendmail MTA. We have also written mobile applications, web applications, and developed numerous websites (some of them award-winning) for government agencies, multinational corporations, and startups.

> Contact us today!