public relations, crisis communication + events

Leading pioneer B2B PR agency in Asia Pacific

We are a tech and B2B public relations (PR) pioneer since 1991. Since then, we have gone beyond tech PR to serve B2B, B2c, FMCG (lifestyle and fashion), sports, governments, non-profits, healthcare/medicine, etc.

Public Relations (PR) is a powerful tool to reach millions of people through the power of media (print, TV, radio, and online), to build your brand, and gain momentum for sales and profits.

Holistic Data-Driven Public Relations (PR) – so much more than just media relations
Holistic Data-Driven Public Relations (PR) – so much more than just media relations
  • Content (news release, editorial, advertising, blogs, social media)
  • News distribution (newspapers, magazines, TV, radio, online)
  • Media and brand monitoring (digital)
  • Media and mindshare audits
  • Media training (CEOs and senior executives)
  • Crisis communication (based on aviation best practices)
  • Events (media conference, launches, seminars, thematic)
  • Research (competitive analysis, market research)
  • Journalism (executive/personality interviews)
  • Photo/Video (documentaries, livestreaming, video hosting)
  • Reverse press tours (bringing journalists to Asia)
  • Online newsroom (we develop & host for you)
  • Translation (CN<>EN, Bahasa, etc)
  • Brand and Product Evangelism
  • Data-driven PR (AMEC Barcelona friendly)

What makes us special – tech-savvy, bi-lingual, Asia specialists

We are a full-service digital marketing and PR agency, integrating data-driven PR, digital marketing, and training. Today, clients are looking for brand voice, reputation management, crisis communication, social listening and engagement. We came from a strong media and journalism background (including TV and radio). We are Internet/Digital PR pioneers, are multi-lingual, and have an established network of partners in the Asia Pacific. What’s more, we are happy to help you with market entry in this region.

Media Tetrad© – OCEP model of owned media, communal media, earned media, and paid media
Media Tetrad© – OCEP model of owned media, communal media, earned media, and paid media

Digital PR Pioneer

https://microwire.info – acclaimed online newsroom and content amplification for clients
https://microwire.info – acclaimed online newsroom and content amplification for clients

Unlike some who offload client news to third-party newsrooms, we have our own award-winning online newsroom. Your news releases can host text, audio, images, and video, providing increased reach to journalists, influencers and stakeholders. And if you need your own newsroom, we can build one for you.

Digital PR is not just text and images, but also video and interactive content. Are you reaching the 70% of people whose primary devices are smartphones? We produce video for digital PR. You can depend on us to protect your reputation through our Crisis Communication programs. And if you are interested in trade events, conferences and seminars, we can be your retained partner as well, including helping you develop custom event apps.

Our digital expertise is recognized, with the Most Innovative PR Agency of the Year 2018 (Bronze Stevie®), Digital PR Agency of the Year(honorable mention), Most Innovative PR Agency of the Year 2016(Silver Stevie®), Ragan’s PR Daily Awards 2015 (Online Newsroom), Best Industry Website 2015 (Bronze Stevie®), Intelligent20 (Finalist).

Lead Digital & PR agency for you

We also act as the lead Digital Marketing and PR agency for our clients in Asia Pacific and the world. We have a network of APAC and global partners, so we can help you reach the Americas, Europe, South East Asia, North Asia (China, Korea, Japan), Australasia, etc.

Partners throughout Asia Pacific
Partners throughout Asia Pacific

Local expertise, global reach – APAC and the world

We also act as the lead Digital Marketing and PR agency for our clients in Asia Pacific and the world. We have a network of APAC and global partners, so we can help you reach the Americas, Europe, South East Asia, North Asia (China, Korea, Japan), Australasia, etc.

 

Aurea Terras – the Asia Pacific PR Collective, a loose alliance network of independent PR agency partners throughout Asia Pacific.

We are host and facilitator to Aurea Terras – the Asia Pacific PR Collective, a loose alliance network of independent PR agency partners throughout Asia Pacific.

We have partners who share the SAME tenure and deep experience as us (20 to 30 over years of experience). We have worked with these colleagues collaborating equitably on various client projects, and have become trusted friends and colleagues. Talk to us if you need ASIA PACIFIC PR and marketing expertise and outreach, including these key places we operate in (as lead agency with trusted partners):

  • Singapore
  • Malaysia
  • Indonesia
  • Thailand
  • Vietnam
  • Philippines
  • China (PRC, including Hongkong SAR)
  • Japan
  • South Korea
  • Taiwan ROC
  • Australia & New Zealand
  • India

Many clients appoint us as their Lead Agency so that they have a single point of billing and communication contact, and we help coordinate every communication program for our clients.

Modern Data-Driven PR Measurement

PR has progressed from the antiquated and disputed AVE (advertising value equivalence) to new data-driven measurements (e.g. AMEC Barcelona). Our coverage reports provide the following:

Sample coverage report values
55 Coverage
6,310,000 Viewership (TV)
804,000 Listenership (Radio)
1,440,000 Circulation (Print)
511,000 Est. Coverage Views
120,000,000 Online Readership
7,880 YouTube Views
5,440 Social Shares
51 Avg. Domain Authority

Good communication is just as stimulating as black coffee, and just as hard to sleep after.
Anne Morrow Lindbergh, author and aviator

Are you measuring PR right in the 21st century?

AMEC Barcelona

Are you still stuck in measuring advertising equivalence? Try the latest AMEC Barcelona 3.0. Our client media coverage reports are based on the ongoing Barcelona principles.

We are pioneers and experts in serving these industries, so if you belong to one of these, you know who to call!

  • Cyber security (Internet security, network security, cloud security, mobile security)
  • Industrial automation and safety (including IoT, industrial controls, robotics)
  • Healthcare and pharmaceuticals (including hospitals, clinics, supplements, vitamins, skincare, beauty, medical, etc)
  • Audio-Visual (AV) and Video (including high fidelity or hi-fi, speakers, headphones, headsets, Bluetooth, conferencing, cameras, video cameras, etc)
  • Fashion and Footwear (including fashion, functional, sports, eyewear, etc)
  • Food and Beverage (including restaurants and chains)

B2B tech PR and Digital PR pioneer (since 1991)

We went on to serve many retainers and projects, including notable names and pioneers in cybersecurity and enterprise technologies, such as Sumitomo Electric, Mitsubishi Electric, KRONE (now ADC Krone), SunSoft (now Oracle), Novell, PeopleSoft (now Oracle), ILOG (now IBM), DEC (now HP), Trend Micro, APC (now Schneider Electric), Progress, NEC, McData (now Broadcom), Codenomicon (now Synopsys), Computer Associates (CA), Plantronics (now Poly), Rally (now CA), and many more.

We are pioneers even before the phrase “Digital PR” came about. When others were sending paper press releases, we were the FIRST to author and distribute 3.5-inch floppy Interactive Press Kits in 1991, with animated menu-driven presentations and press materials, using MacroMind Director 1.0 (now Adobe Director).

Since then, we went on to pioneer many offerings, including online newsrooms and digital video. Our online newsroom microwire.info is an honoree of RAGAN’s PR Daily Awards 2015 for Best Online Newsroom. We started digital video since 2000, using AVID NLE to produce Cinematic Advertising and Broadcast VNRs (video new releases), and moved on to digital video.

We REALLY know tech

Our motto is “Making Ideas Work“, where we take the most esoteric and complex of technology concepts of our clients, and translate the jargon and principles into something everyone can understand. The media and the people demand news that makes sense and is approachable.

How do we achieve this? Simple. We are geeks too.

Our principal consultant Seamus has been a programmer since the 1970s, and have programmed on the Casio FX, Sinclair ZX, Atari TRS-80, Mac Plus, to UNIX, using languages such as BASIC, Fortran, Cobol, HyperCard, and then onwards to C, Java, Perl, PHP and the rest of the Web languages. We co-developed the NetJanus™ email security appliance in 2003, which featured a MIME filtering software running on UNIX and Sendmail MTA. And we wrote mobile apps, web apps, and developed numerous websites for government agencies, multinational corporations, and startups (some of which are award-winning).

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