You are the captain of a business in a challenging climate, braving through pandemics, trade wars, and competition. You need experienced co-pilots. We have been helping many businesses and C-suite executives for more than 30 years, to build, to expand, to get known, to sell, through PR, digital marketing, leadership training, crisis communication, and strategy counsel.
31 years in PR
28 years in Digital
28 years in Webdev
31 years in HRD
28 years – longest client
You want Mindshare & Reputation – we know HOW
Communication is at the very core of our society. That’s what makes us human.
Jan Koum, founder, WhatsApp
What would the good “Ensign” say about communication? Watch his Cameo here:
McGallen & Bolden is an award-winning and leading PR agency in Asia, specializing in 360-degree holistic communications and strategy counsel for tech, healthcare, B2B and B2C clients. We are based in Singapore, serving customers throughout Asia Pacific and the world for 30+ years.
You want MINDSHARE of customers, employees, government, institutions, investors, and all stakeholders. When you partner with us as your lead digital PR agency and strategy firm, we help you gain MINDSHARE, and MARKETSHARE, with time-proven field experience and ideas, on budget, and on time.
You get REAL B2B PR and B2C PR and digital marketing knowledge and expertise, not some “song and dance”. We are INSIDERS – we have been in your shoes as marketers, technologists, coders, HR experts, managers, entrepreneurs, and salespeople. We know WHY you face challenges and HOW to solve them. We have been journalists (TV, radio, print, online). We are journalists, marketers, technologists all converged into one. We are pioneers in technology and B2B Public Relations (PR) and digital marketing so you benefit from effective campaigns. We are battle-proven, thoroughbred Commandos. Actions, not mere words.
And in a crisis? Whether it be a cybersecurity or data breach, a death at a worksite, a financial scandal, or a disease outbreak like SARS or COVID-19, you need steady hands who have braved all the major crises from 1990s to now, to work closely with you to formulate Crisis Communication and Management Programs and Media Training for Spokespersons.
HOW do we help you?
Having been pioneers in digital marketing (e-commerce, digital video, social network, inbound marketing, multimedia, Web, mobile, and AI/ML), cybersecurity, interactive training, and B2B PR, we bring C-suite strategies and tactics to realize your goals. We roll up our sleeves, solve your problems, and help you succeed.
We have helped launch brands from scratch in Singapore and Asia Pacific, including many luminary brands from technology, manufacturing, fashion, healthcare, lifestyle, institutions, and sports.
We serve you in the Asia Pacific and beyond. Our principals are the same people who have served all our clients PERSONALLY and will serve you PERSONALLY – all that 60+ years of collective expertise and proven knowledge are at your service.
Today, relying on earned media is not enough. You need a holistic program of “owned”, “earned”, “communal”, and “paid” media. We can help you with ALL these. Communication should be holistic to encompass the Tetrad (“four parts”) of a tightly integrated program of digital marketing (or inbound marketing), social media (influencer audits and campaigns), Public Relations (includes branded content), SEO/SEM, website development, webinars, launch events, and internal communications (training), with technology as a powerful enabler, including the likes of AI (OpenAI/GPT and more).
We also help your C-suite reach out to their LinkedIn audiences, through strategy, research, content creation, and all they need to do is to APPROVE the content and the content will go LIVE. It is that simple! This area complements our Employer Branding work where we work with businesses on both internal and external communication to bring the best of these businesses to the employee market.
We go the whole 9 yards for our clients
“Your work had been so amazing even our headquarters complimented the PR penetration rate of our news in Asia!” – APAC marketing lead, EU industrial B2B client
“Thanks for sharing really enlightening and eye-opening ideas, along with stunning results. We said this multiple times, but it bears repeating: the results out of your regionn were quite impressive. A job well done!” – PR lead, US cybersecurity B2B client
“Wow, great work! That is why I call you boss, boss (thumbs up)!” – marketing lead, healthcare client
“Your firm gave us unquestionable support throughout the pandemic, so we like to give your team recognition, with a goodwill bonus.” – general manager, health-related client
“Thank you for the great support!” – APAC marketing lead, EU automation B2B client
We serve B2B, Cybersecurity, Industrial, AI, Automation, and more
We are pioneers and experts in serving these industries, so if you belong to one of these, you know who to call!
- Cyber security (Internet security, network security, cloud security, mobile security)
- Industrial automation and safety (IoT, industrial controls, robotics)
- AI/ML/SaaS (Artificial Intelligence, machine learning, automation)
- Healthcare and pharmaceuticals (hospitals, clinics, supplements, skincare, beauty, etc)
- Audio-Visual (AV) and Video (hi-fi, speakers, headsets, conferencing, cameras, etc)
- Fashion and Footwear (fashion, functional, sports, eyewear, etc)
- Food and Beverage (restaurants, entertainment, etc)
現今，歐美市場已不是以往的遼闊草原，而是東盟或東南亞，一個將近七億人口的三萬億美元的黃金市場。在激烈競爭的市場和不穩定的大環境下，您需要有效地成功打響您的品牌知名度。這無疑就是靠公共關係和數字媒體雙管齊下以實際和完整的戰略實踐達到您的盈利和品牌推廣。
屹立了30多年的麥金倫顧問公司是個獲獎和高科技的戰略，數字營銷，公共關係和培訓公司。我們的高級客戶和創意總監共擁有60年以上的市場管理，新興企業，新聞，媒體，人力培訓，行銷，公共關係經驗，且精通英語和國語。
隨著1990年代網際網路和數字媒體的啟動，我們已經齊步跟進，開發，研究及使用此等科技於客戶活動及培訓用途。無論您的商業計劃專注新加坡，東南亞或亞太地區市場，我們和全亞洲資深夥伴都有把握和樂意協助您大展鴻圖。我們的敏捷價值觀以人，合作，結果，和速應為本，以達到您最理想的要求。我們從不喧嘩取眾，而是以真實的知識和專長取勝。
您可把我們當成您有效且具備實戰經驗的副機長，助您導航，助舵。我們永遠用行動證明一切，陪伴您信心滿滿地開闊市場和品牌，擁護您成為您領域的贏家。我們歡迎您隨時於我們聯繫商討如何啟動您的品牌策略和計劃。
“Tough Times, Great PR” book is out!
Tough times call for tough measures, and these lessons can be good foundations to supplement businesses large and emerging.
Public relations (PR) builds brands, nurtures sales and opportunities, and protects the reputation of businesses. PR is a sustained effort nurtured by the C-suite, international communications and external specialist partners.
Following the good reception of the two earlier Dot Zen books, this book continues a journey through the years of a global pandemic, trade wars and conflicts, with a three decades old PR and strategy consulting firm staying afloat and helping clients grow together through the crises with good publicity, brand building, and reputation management.
What were the lessons learned during these crises? How can we benefit from them to nurture and build brands for the long haul? This book serves as an anthology of easy-to-read pieces to stir the imagination with ideas for the C-suite executives and business leaders, peppered with calligraphy and little “Dot Zen Moment” thoughts throughout the book.