Starting with WHY
Communication is at the very core of our society. That’s what makes us human.
Jan Koum, founder, WhatsApp
McGallen & Bolden is an award-winning and tech-savvy branding, business strategy, digital marketing, public relations (PR), and training agency based in Singapore for over 27 years, serving you throughout Asia Pacific and the world.
Why do you need branding, strategy audits, digital marketing, public relations, or training?
In a nutshell, MINDSHARE.
You want mindshare of paying customers, employees, government, institutions, investors, and all stakeholders. When you partner with us as your lead consulting firm, we help you gain MINDSHARE, and MARKETSHARE, with time-proven field experience to make sure ideas we propose will work for you, on budget, and on time.
When we say we lead tech public relations, digital marketing, branding and strategy (and B2B PR for industries, medicine, pharmaceuticals, etc), we mean business.
You get REAL knowledge and expertise, not some “song and dance”. We are INSIDERS – we have been in your shoes as marketers, technologists, coders, HR experts, managers, entrepreneurs, and salespeople. We know WHY you face challenges and HOW to solve them. We have been journalists and commentators (TV, radio, print, online). This is why we are experts in mainstream PR as well as content marketing because we are journalists, marketers, technologists all converged into one. We are pioneers in technology and B2B Public Relations (PR) and digital marketing so you benefit from effective campaigns. Think of us as battle-proven, thoroughbred Commandos. Actions, not mere words.
HOW do we help you?
Having been pioneers in digital marketing (digital video, social network, inbound marketing, multimedia, Web, mobile), cybersecurity, interactive training, and tech/B2B public relations, we bring the full arsenal of CXO-level strategies, tools, techniques, and tactics to realize your goals. We are happy to roll up our sleeves, solve your problems, and help you succeed.
With us, you can clearly see HOW we get things done for you. For example, when some may reduce “media training” to a bullet point, we show you our approach using the field-proven aviation best practices of CRM and TEM. When some may reduce “digital marketing” to a bullet point, we show you UX, PageSpeed and other best practices, and also our approach to video and mobile in digital marketing. We are hands-on practitioners who aren’t afraid to show you HOW we do it. We make PR and digital marketing REAL for you.
WHAT do we do?
We have helped launch brands from scratch in Singapore and Asia Pacific, including many luminary brands from technology, manufacturing, fashion, health, lifestyle, institutions, and sports.
We serve you confidently as your lead PR and digital marketing agency in the Asia Pacific and beyond, so that you can focus on building and growing your business. Unlike some who will tell you they have served particular clients in the past and can only produce a stack of coverage reports, our principals are the very same people who have served all our clients PERSONALLY and will serve you PERSONALLY – all that 58 years of collective expertise and proven knowledge are at your service. Real experts with real experience. You are in good hands.
Today, relying on earned media is not enough. You need a holistic program of “earned”, “paid” and “owned” media. We can help you with ALL these. Communication should be holistic to encompass the troika (“three”) of a tightly integrated program of digital marketing (or inbound marketing), social media (influencer audits and campaigns), Public Relations (includes branded content), SEO/SEM, website development, webinars, launch events, and internal communications (training), with technology as a powerful enabler.
- PR Agency of the Year 2018 – Asia/AU/NZ, Bronze Stevie® (International).
- Most Innovative PR Agency of the Year 2018, Bronze Stevie® (AP).
- PR Agency of the Year 2017 – Asia/AU/NZ, Silver Stevie® (International).
- Most Innovative PR Agency of the Year 2016, Silver Stevie® (AP).
- Digital Firm of the Year 2017, Honorable Mention, Digital Awards.
- Best Industry Websites 2015, Bronze Stevie® (AP).
- Best Online Newsroom, Honorable Mention, RAGAN’s PR Daily Awards.
We are so much more than just a PR agency or a digital marketing agency. You get a CXO-level partner who will battle alongside with you to help you win mindshare and marketshare, with the full spectrum of communications and strategy development (PR, branding, digital marketing, events, advertising, and training). You get REAL expertise and results.
We are pioneers and experts in serving these industries, so if you belong to one of these, you know who to call!
- Cyber security (Internet security, network security, cloud security, mobile security)
- Industrial automation and safety (including IoT, industrial controls, robotics)
- Healthcare and pharmaceuticals (including hospitals, clinics, supplements, vitamins, skincare, beauty, medical, etc)
- Audio-Visual (AV) and Video (including high fidelity or hi-fi, speakers, headphones, headsets, Bluetooth, conferencing, cameras, video cameras, etc)
- Fashion and Footwear (including fashion, functional, sports, eyewear, etc)
- Food and Beverage (including restaurants and chains)