Category: Leadership

Seamus Phan, principal and chief technology officer of Asia Pacific communications consulting firm McGallen & Bolden Group, has launched a new book, “Tough Times, Great PR - Dot Zen 3.0: Building Brands and Publicity for the 21st Century (ISBN 9780983505822)”, available at online bookstores worldwide. (more…)

Aviators and aviation professionals, mark your calendar for the return of the physical event of APATS 2023 (Asia Pacific Airline Training Symposium), organized by the esteemed Halldale Group, and led by industry leader Capt Jacques Drappier. (more…)

Every time your C-suite executives step on stage at a media conference or event to speak, the likelihood is that their speeches are written by some other people. So, what would make a good speech, and how should you approach writing one? (more…)

You may have heard of the "sushi terrorism" incidents in Japan, where a putrid youth licked soy sauce bottles and put them back on the conveyer belts at a sushi restaurant, which then triggered similar pranks in Japan. The sushi chain was badly affected by the incident through no fault of theirs. Fortunately, the culprits were later arrested. Through the ordeal, the sushi chain received the most rapport from their fans on social media. So, why is social media important in public relations especially in a crisis? (more…)

Layoffs are often the worst tasks for business leaders. When a business does badly or needs to trim its operations, there is sometimes no better way out to cut costs then to trim the number of employees. There are also situations where businesses are simply not well run, and they over-recruited beyond the number of employees they need, in a "defensive recruitment" mode, which especially in a downturn, will invariably lay off employees.   And layoffs can be communicated in many ways. The worst examples are aplenty, but the question is how do we communicate a harsh reality to employees in the most humane way? The changing employee landscape In very classical organizations, the role of human resource (HR) managers were to communicate all things internal to employees. That may…

Public relations or communications are sometimes still managed by marketing departments, which is now quite dated. Traditionally, marketing encompassed advertising, marketing research, events, sales (maybe), and sometimes public relations. (more…)