PR and marketing – role of journalists and influencers
Once upon a time, a journalist was a journalist, and an influencer is an influencer. However, times have changed. With … Read more
Insights
OCEP Marketing Model (Owned, Communal, Earned & Paid Media)
We have always advocated a holistic communication model for communication and marketing. And in a world increasingly sophisticated and demanding … Read more
5 tips I learned from the military to succeed as a communicator
I come from a family of military officers. My late grandpa, a lieutenant general who fought at the frontlines of … Read more
Are you still lagging behind with “just in time” PR and marketing?
Before the pandemic, the “just in time” paradigm was “fashionable”, especially in the manufacturing sector. At that time, “just in … Read more
Want to profit from Asia Pacific and LATAM markets?
You want to profit from the 4.5 billion people in Asia Pacific, with 23 countries and more than 14 major … Read more
Investing in Singapore: Unlocking AI and Tech Opportunities through B2B Public Relations
Investing in Singapore for AI and tech companies through B2B public relations is highly advantageous due to Singapore’s position as … Read more