We are part of Aurea Terras (“Golden Lands” in Latin) – the Asia Pacific PR Collective, as lead and chair.
Top B2B PR Agencies serving the Asia Pacific
We also act as your lead digital marketing and PR agency in Asia Pacific and the world, as a single and convenient point of contact and billing. We have a network of APAC and global partners so we can help you reach the Americas, Europe, Southeast Asia, North Asia (China, Korea, Japan, Taiwan), Australasia, etc:
- Singapore
- Malaysia
- Indonesia
- Thailand
- Vietnam
- Philippines
- China (PRC, including Hongkong SAR)
- Japan
- South Korea
- Taiwan ROC
- Australia & New Zealand
- India
Why Aurea Terras?
Aurea Terras is Latin for “golden lands,” which was an ancient description of the Asia-Pacific region. We named our collective Aurea Terras to reflect the business potential and incredible opportunities that the Asia Pacific region represents. At the same time, we are a collective, which means that we are a loose alliance (collective) of independent agency partners, with equal standing to each other, providing our best professional expertise to clients in projects and especially retainer programs, for B2B and B2C clients. As a collective, we see each of our agency partners as an equal, much like King Arthur’s Knights of the Round Table, and we do not charge membership fees.
Real Leads and Clients for our Partners
We have a proven track record as the lead agency for our clients around the world, providing high quality, dedicated PR and digital marketing consultancy, and referring good clients to our agency partners throughout the Asia Pacific region.
As chair of the Aurea Terras collective, we believe that a collective or network is only worth its salt if we can deliver real leads and real clients to our agency partners. Since our inception as an agency, we have always needed partners to help with on-the-ground work (e.g. media launches, events, luncheons) in each of the Asia Pacific countries. Many of our agency partners have benefited from our referrals and have worked with our retained and project clients.
Referrals and Accountabilities
As an agency partner, we believe you should have exclusivity and first right of refusal on all referrals. Therefore, for any client that needs local work in your country, we will contact you first. If you do not have a competing client and are able to take on the work, and the client is agreeable, we will refer the work to you. Your responsibility will be to us as the lead agency to get as much media mileage for the client as possible, to facilitate the events on the ground, and to close with a comprehensive media report afterwards.
For many of the ASEAN countries, we believe there should only be one exclusive agency partner for the collective. For large regions such as China, we will start with one agency partner and allow clients to dictate if there should be more agency partners, as China is a colossal market with many large and emerging cities.
現今四十三億人口的亞太地區，已經是一個高於三十五兆美元的黃金市場。在激烈競爭的市場和不穩定的大環境下，您需要有效地成功打響您的品牌知名度。這無疑就是靠公共關係和數字媒體雙管齊下以實際和完整的戰略實踐達到您的盈利和品牌推廣。
屹立了30多年的麥金倫顧問公司是個獲獎和高科技的戰略，數字營銷，公共關係和培訓公司。我們的高級客戶和創意總監共擁有60年以上的市場管理，新興企業，新聞，媒體，人力培訓，行銷，公共關係經驗，且精通英語和國語。
隨著1990年代網際網路和數字媒體的啟動，我們已經齊步跟進，開發，研究及使用此等科技於客戶活動及培訓用途。如果您的商業計劃設定在亞太地區市場，我們全亞洲資深夥伴都有把握和樂意協助您大展鴻圖。我們的敏捷價值觀以人，合作，結果，和速應為本，以達到您最理想的要求。我們從不喧嘩取眾，而是以真實的知識和專長取勝。
您可把我們當成您有效且具備實戰經驗的副機長，助您導航，助舵。我們永遠用行動證明一切，陪伴您信心滿滿地開闊市場和品牌，擁護您成為您領域的贏家。我們歡迎您隨時於我們聯繫商討如何啟動您的品牌策略和計劃。