We are part of a small collective, known as Aurea Terras (“Golden Lands” in Latin) – the Asia Pacific PR Collective.
Why Aurea Terras?
Aurea Terras is Latin for “Golden Lands”, which was an ancient description for the Asia Pacific region. We named our collective Aurea Terras to reflect the many business potential and opportunities that the Asia Pacific region is. At the same time, we are a Collective, which means we are a loose alliance (collective) of independent agency partners, with equal standing to each other, providing our best professional expertise to clients in projects and especially retainer programs, for B2B and B2C clients. As a collective, we see each of our agency partners as equals, akin to “King Arthur’s Knights of the Round Table”, and we do not charge dues.
Real Leads and Clients for our Partners
We at McGallen & Bolden Group have proven success as a Lead Agency for many of our B2B and B2C clients worldwide, providing top-quality, dedicated PR and digital marketing consulting, and referring good clients to our agency partners throughout Asia Pacific. As the Host for the Aurea Terras collective, we believe that a collective or network is only worth its salt if we can provide real leads and real clients to our agency partners. From our inception as an agency, we have always needed partners to help on-ground work (e.g. media launches, events, luncheons) in each of the countries in Asia Pacific. Many of our agency partners have benefited from our referrals and worked with our retained and project clients.
Referrals and Accountabilities
As an agency partner, we believe that you should gain exclusivity to all referrals and first right to refusal. Therefore, for any client that needs on-ground work in your country, we will approach you first. If you have no competitive client, and are able to take on the work, and the client is agreeable, we will pass through the work to you. Your accountability will be to us as Lead Agency to get as much media mileage for the client as possible, to facilitate the on-ground events, and to close with a comprehensive media report thereafter.
For many of the ASEAN countries, we believe there should only be one exclusive agency partner for the Collective. For large geographies such as China, we will start with one agency partner and allow clients to dictate if there should be more agency partners, since the likes of China is a colossal market and many large and emerging cities.
Asia Pacific Countries we represent
We have partners who share the SAME tenure and deep experience as us (20 to 30 over years of experience). We have worked with these colleagues collaborating equitably on various client projects, and have become trusted friends and colleagues. Talk to us if you need ASIA PACIFIC PR and marketing expertise and outreach, including these key countries we operate in (as lead agency with trusted partners):
- China (PRC, including Taiwan, Hongkong SAR)
- South Korea
- Australia & New Zealand
Many clients appoint us as their Lead Agency so that they have a single point of billing and communication contact, and we help coordinate every communication program for our clients.