Aurea Terras – the Asia Pacific PR Collective

We are part of Aurea Terras (“Golden Lands” in Latin) – the Asia Pacific PR Collective, as lead and chair.

Aurea Terras - the Asia Pacific PR collective

Top PR agencies serving the APAC, LATAM, MEA, and BRICS+

With 4.3 billion people in the Asia Pacific, nearly 670 million in the LATAM (Latin America and the Caribbean), and 3.3 billion in the BRICS nations (Brazil, Russia, India, China and South Africa) and the newer BRICS+ (including Saudi Arabia, Egypt, the United Arab Emirates, Iran and Ethiopia since late 2023), the world is now much more vibrant and multi-dimensional in trade and culture. The original BRICS nations overtook the G7 nations in GDP based on PPP (purchasing power parity) since 2020, making it an important market to explore and invest in.

These are the current BRIC+ nations (and growing soon):

We also act as your lead digital marketing and PR agency in Asia Pacific and the world, as a single and convenient point of contact and billing. We have a network of APAC and global communication partners so we can help you reach the Americas, Europe, Southeast Asia, North Asia (China, Korea, Japan, Taiwan), Australasia, Middle East, and LATAM:

  • Singapore
  • Australia/New Zealand
  • China (PRC, including Hongkong SAR)
  • India
  • Indonesia
  • Japan
  • LATAM (Brazil, Chile, Mexico, etc)
  • Malaysia
  • Middle East (Türkiye, UAE)
  • South Korea
  • Taiwan ROC
  • Thailand
  • The Philippines
  • Vietnam

Clients served around the world

We have served clients from Asia Pacific, EMEA, and the Americas, such as:

Why Aurea Terras?

Aurea Terras is Latin for “golden lands,” which was an ancient description of the Asia-Pacific region. We named our collective Aurea Terras to reflect the business potential and incredible opportunities that the Asia Pacific region represents. At the same time, we are a collective, which means that we are a loose alliance (collective) of independent communication agency partners, with equal standing to each other, providing our best professional expertise to clients in projects and especially retainer programs, for B2B and B2C clients. As a collective, we see each of our agency partners as an equal, much like King Arthur’s Knights of the Round Table, and we do not charge membership fees.

Real Leads and Clients for our Partners

We have a proven track record as the lead communication agency for our clients around the world, providing high quality, dedicated PR and digital marketing consultancy, and referring good clients to our agency partners throughout the Asia Pacific region.

As chair of the Aurea Terras collective, we believe that a collective or network is only worth its salt if we can deliver real leads and real clients to our agency partners. Since our inception as an agency, we have always needed partners to help with on-the-ground work (e.g. media launches, events, luncheons) in each of the Asia Pacific countries. Many of our agency partners have benefited from our referrals and have worked with our retained and project clients.

Referrals and Accountabilities

As an agency partner, we believe you should have exclusivity and first right of refusal on all referrals. Therefore, for any client that needs local work in your country, we will contact you first. If you do not have a competing client and are able to take on the work, and the client is agreeable, we will refer the work to you. Your responsibility will be to us as the lead agency to get as much media mileage for the client as possible, to facilitate the events on the ground, and to close with a comprehensive media report afterwards.

For many of the ASEAN countries, we believe there should only be one exclusive agency partner for the collective. For large regions such as China, we will start with one agency partner and allow clients to dictate if there should be more agency partners, as China is a colossal market with many large and emerging cities.

现今四十三亿人口的亚太地区,已经是一个高于三十五兆美元的黄金市场。在激烈竞争的市场和不稳定的大环境下,您需要有效地成功打响您的品牌知名度。这无疑就是靠公共关系和数字媒体双管齐下以实际和完整的战略实践达到您的盈利和品牌推广。

屹立了30多年的麦金伦顾问公司是个多次获奖的高科技战略数字营销公共关系培訓公司。我们的领导各持30年以上的市场管理,新兴企业,新闻,媒体,人力培训,行销,公共关系经验,且精通英语和国语。

随著网路和数字媒体的启动,我们一贯齐步跟进,开发,研究及使用此等科技于客户活动及培训用途。如果您的商业计划设定在亚太地区市场,我们全亚洲资深伙伴都有把握和乐意协助您大展鸿图。我们的敏捷价值观以合作,结果,和速应为本,以达到您最理想的要求。我们从不喧哗取众,而是以真实的知识和专长取胜。

您可把我们当成您有效且具备实战经验的副机长,助您导航,助舵。用行动证明一切,陪伴您信心满满地开阔市场和品牌,拥护您成为您领域的赢家。我们欢迎您随时于我们联系商讨如何启动您的品牌策略和计划。

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