Digital marketing (social media, mobile, video, SEO/SEM, “inbound marketing”, Web, cybersecurity, and e-commerce) empowers you to communicate with your customers directly, winning and retaining them for profit and sustainability.
We create Branded Content (editorial content in words, graphics & video), Campaigns on social media and websites, Lead Generation, and E-Commerce:
- Content (copywriting, creative direction)
- Social media marketing (blogs, Facebook, LinkedIn, YouTube, Instagram, etc)
- Inbound marketing (marketing automation, lead nurturing, landing pages, SEO, EDM)
- Advertising & Direct Marketing (Google, Facebook/Instagram, Programmatic buys on major Ad Exchanges)
- Website design & hosting (WordPress)
- E-commerce (Paypal, Woocommerce, WP Easycart, etc)
- Video production (videography and post-production)
- Livestreaming (e.g. Facebook)
- Interactive Video and Gamification
- Infographics and Slides
- SEO (search engine optimization) and SEM (marketing)
- Social media monitoring, audits & reputation tracking
- Augmented Reality campaigns
- Influencer audits, campaign development & management
- Cybersecurity strategy for web & e-commerce
What makes us special
We are Internet pioneers since the 1990s, and programmers since the 1980s. We were there even before the Internet. Remember CompuServe and BBS (the “grandfather” of social networks)? We have developed apps since the 1980s, and were pioneers in developing interactive content, and in social media since the Friendster days (2002). We have been developing web and cybersecurity solutions since commercial Internet started in 1996 (including our NetJanus email security appliance on BSD UNIX), and sysadmin for client e-commerce and web properties.
Unlike some practitioners from a pure journalism background, our team has strong journalism PLUS field sales/marketing and technical backgrounds, making us extremely experienced in generating sales-friendly editorial content.
Our twinned paradigm is “Search+Social™” to help you get FOUND through search engines, and engaged on “Social” ecosystems of Facebook, LinkedIn, Instagram, Dark Social (WhatsApp), etc.
Digital marketing today is sophisticated – it is not just posting on Facebook or getting fans/followers. You are looking for brand voice, reputation management, crisis communication, social listening and engagement. You want sales. You want revenue. We can help with integrated and holistic inbound marketing programs to steer a call-to-action, generate leads, and enhance your sales cycle.
Even though social media has changed dramatically, it is still important to have it as part of your marketing campaigns and programs.
For B2B clients, the need to have LinkedIn content is paramount, as much as blog content for your corporate website or a microsite we can host and maintain.
For B2C clients, the need for various social media such as Instagram and Facebook, video-centric platforms such as YouTube and VIMEO, Dark Social marketing through WhatsApp, or other peripheral social networks such as Pinterest, Twitter, etc, can all be managed through our Digital Marketing arm.
And if you are thinking of the 1+ Billion market in China, we have partners to help you reach the social networks in China as well (wechat, weibo, etc).
Don’t forget that more people are asking questions these days, just as they ask plenty of questions on search engines (Google, Yandex, BING, etc). So, messaging platforms (including Facebook’s Messenger) and automated chatbots are also important to invest in. We are able to help you build simple and effective chatbots to provide a first-tier response and communication platform for your website (and/or social channels if needed).
Video Marketing + Video PR
Did you know that 70% or more of people are viewing video as their primary content today? And they are watching it on smartphones and tablets. Are you reaching out to these audiences and customers, or are you still stuck in a text-centric world? We have produced cinematic and TV ads, produced doccumetaries and short films for clients’ marketing campaigns, and produced video content for editorial and marketing.
Creative directors and content producers
Video marketing and Video PR are specialized expertise. You need people who have done REAL marketing, journalism, and content development. We have produced cinematic and TV advertising since 1990s, interviewed luminaries and celebrities on video, scripted and produced short films for commercial and VNR (video news release) work, and produced B2B and B2C video content.
We are pioneers in digital video since the 1990s. We can help you go “live” with Facebook Live, YouTube Live, or web livestreaming (Teradek). We produce news and documentary-style on-demand video, to reach out to your customers. These videos can be embedded on your social platforms (Facebook and LinkedIn), mobile apps, and websites.
We keep professional HD video and audio/broadcast gear to produce Video News Releases (VNRs) and Audio News Releases (ANRs) for you.
Web, Mobile & Cybersecurity since 1996
Unlike web designers who design content and websites without a focus on optimization and backend compliance, we will build SEO-friendly, mobile-friendly, optimized and fast websites, microsites, and e-commerce websites.
Anyone can claim to design a website. We have been designing, developing and hosting websites since 1996. We also ran BBS (bulletin board system) servers, the “grandfather” of the Internet even before that. More than that, our team are sysadmins, so that we know how to configure the web server for the optimal performance and security for your sake. We have been web and Cybersecurity pioneers since 1996, developing backend admin, databases, security configuration, and even cybersecurity server devices (e.g. NetJanus email security appliance on BSD UNIX).
Marketers today rely on Inbound Marketing, rather than outbound marketing, to seek out leads, nurture them, close sales, and continue to grow the relationships with customers and prospects.
Inbound Marketing primarily fulfills 3 functions:
- Sales enablement
- Marketing automation
- Customer service
Depending on what backend systems you have, we can work with you to fulfill all, or part of the inbound marketing equation. These are the functions that we can incorporate in an Inbound Marketing system with creative campaigns:
- Marketing automation
- Landing pages
- Email marketing (EDM)
- Email tracking and subscription tracking
- Social media integration
- Customer Relationship Management (CRM)
- Contact management
- Track sales progress
- Helpdesk, Feedback, Ticketing, FAQs
- Web-based chatbots with CTA (call to action)
- Chatbots for social channels (Facebook)
- Live webinars with chat with participants
- On-demand (“evergreen”) webinars
Unlike some agencies, we are not tied to a particular inbound marketing platform. We are professional consultants who will help recommend the best platform for your business in terms of features, extensibility, usability, and costs. We can also build microsites or websites using WordPress CMS (Content Management System) to integrate these functionality for your inbound marketing campaigns.
AI and Machine Learning advertising seems like the rage, and if you need programmatic advertising buys, we can help, on top of Google SEM and social media advertising. We leverage on a programmatic ad platform that uses AI and machine learning to optimize ad buys for you, with fraud detection, transparency on commissions, reports on costs and where your ads appear, and also create IAB-compliant creatives with A/B testing. The platform caters to an intelligent mix of Prospecting and Retargeting ads, so that you can reach out to useful and convertible prospects, and engage them and turn them into paying customers. Obviously, the platform targets mobile, desktop and tablet screens, across global and major Ad Exchanges such as AppNexus, Google AdX, Microsoft AdX, etc, as well as programmatic access to premium publishers such as CNN, BBC, LinkedIn, Forbes, Bloomberg, Huffington Post, Techcrunch, SPH, Yahoo, Time, etc.
Marketing is too important to be left to the marketing department.
David Packard, co-founder, Hewlett-Packard