digital (web, social, linkedin, seo, video, podcast, AI)

Reach the WORLD on Social and Search

Digital marketing empowers you to communicate with your customers directly, winning and retaining them for profit and sustainability. These days, you need a sustained web presence, suitable social media presence (especially LinkedIn for C-suite and senior executives), and video.

We create Branded Content (editorial content in words, graphics & video), Campaigns on social media and websites, Lead Generation, and E-Commerce:

Content (copywriting, creative direction)
Social media marketing (blogs, Facebook, LinkedIn, YouTube, Instagram, etc)
Inbound marketing (marketing automation, lead nurturing, landing pages, SEO, EDM)
Advertising & Direct Marketing (Google, Facebook/Instagram, Programmatic buys)
Website design & hosting (WordPress)
E-commerce (Stripe, Woocommerce, WP Easycart, etc)
Video production & Livestreaming
Podcast (major platforms such as Apple, Google, Spotify, Soundcloud, TuneIn, etc)
Infographics and Slides
SEO (search engine optimization) and SEM (marketing)
Social media monitoring, audits & reputation tracking
Influencer audits, campaign development & management
Cybersecurity strategy for web & e-commerce
Programmatic campaigns

Please visit our YouTube channels, audio podcasts, by clicking on the buttons on this page.

Digital Pioneers

We are Internet and pre-Internet (BBS and digital media) pioneers since the 1990s, and programmers since the 1980s. We are pioneers in app development since the 1980s, and in social media since the Friendster days (2002). We have developed web and cybersecurity solutions since 1996 (including our NetJanus email security appliance on BSD UNIX), and sysadmin for client e-commerce and websites.

Unlike those from a pure journalism background, our team has strong journalism PLUS field sales/marketing and technical backgrounds, making us extremely experienced in generating sales-friendly content.

Our twinned paradigm is “Search+Social™” to help you get FOUND through search engines, and engaged on “Social” ecosystems of Facebook, LinkedIn, Instagram, Dark Social (WhatsApp), etc.

Digital marketing today is sophisticated. You are looking for brand voice, reputation management, crisis communication, social listening and engagement. You want sales. You want revenue. We can help with integrated and holistic inbound marketing programs to steer a call-to-action, generate leads, and enhance your sales cycle.

Social Media (especially LinkedIn for C-suite)

For B2B clients, the need to have LinkedIn content is paramount, as much as blog content for your corporate website or a microsite we can host and maintain. We can help you with:

Build Profile Pages – Editing and building your C-suite personal pages
Research Trends – Researching trends and topics for your C-suite to share
Create Short Posts – Write trending short posts for your C-suite to post
Manage Profile – Moderate and manage your C-suite profiles and content

C-suite LinkedIn Management – We make it easy for your C-suite trying to build their LinkedIn content and reputation. We will strategize the content direction, research current trends, make short posts that are engaging and interesting for your audiences, and your C-suite executives can APPROVE (or reject) the content, and then they go LIVE on their LinkedIn. It is that simple!

For B2C clients, the need for various social media and video-centric platforms, including Dark Social marketing through WhatsApp, can all be managed through our Digital Marketing arm. And if you are thinking of the 1+ Billion market in China, we have partners to help you reach the social networks in China as well (wechat, weibo, etc).

Customers ASK questions and SEARCH online(SEO). We help you create content that can be searched, and help develop chatbots if you wish.

AI and all things automation

We have been coding our own internal apps since the 1990s even before the commercial Internet arrived in 1996 here. We have since developed databases, custom apps on web and mobile, and also writing internal apps for automation and productivity. As such, we are able to leverage the latest of all AI (artificial intelligence) technologies for content creation, from text, voice, sound, to video. We don’t only talk OpenAI/GPT, we research and explore all manners of language models, engines, APIs, and tools, to ensure that what you need, is what drives the work.

Video Marketing & PR

Did you know that 70% or more of people are viewing video as their primary content today? And they are watching it on smartphones and tablets. We have produced cinematic and TV ads, doccumentaries and short films for clients’ marketing campaigns, and video PR content. We have interviewed luminaries and celebrities on video. These videos can be embedded on your social platforms, mobile, and websites.

Podcast

Podcasting is a great media for outreach, and increasingly, vertical and general interest podcasts are captivating listeners worldwide. When we help you develop audio content and populate it to major channels on Apple Podcast, Google Podcast, Spotify, Soundcloud, TuneIn, and more, your content may reach millions worldwide, not only in your locale. We leverage on real-world human interactions as well as digital content with text-to-speech (AI TTS) depending on your requirements.

Web, Mobile & Cybersecurity since 1996

Unlike web designers who design content and websites without a focus on optimization and backend compliance, we will build SEO-friendly, mobile-friendly, optimized and fast websites, microsites, and e-commerce websites.

We have been designing, developing and hosting websites, and developed cybersecurity solutions since 1996. We also ran BBS (bulletin board system) servers, the “grandfather” of the pre-Internet era.

Inbound Marketing

Marketers today rely on Inbound Marketing, rather than outbound marketing, to seek out leads, nurture them, close sales, and continue to grow the relationships with customers and prospects.

Inbound Marketing primarily fulfills 3 functions:

Sales enablement
Marketing automation
Customer service

Depending on what backend systems you have, we can work with you to fulfill all, or part of the inbound marketing equation. These are the functions that we can incorporate in an Inbound Marketing system with creative campaigns:

Marketing automation (landing pages, EDM, social media integration)
Customer Relationship Management (CRM, appointments, helpdesk, FAQ)
Chatbots (e.g. OpenAI/GPT and others)
Webinar

We are not tied to a particular inbound marketing platform – we believe the best platform can be affordable and even open source. We can also build microsites or websites using WordPress CMS (Content Management System) to integrate these functionality for your campaigns.