golden sky

clients – fashion and luxury

Here is a sampling of fashion and luxury clients we have worked with.


VillageSmith and Superheroes Inc are brand entities specializing in customized gifts, genuine 4-leaf clover souvenirs, and true laser engraving services. They are also licensed comic souvenir makers, such as mobile phone cases for iPhone®, Samsung® and others. We have assisted the companies in various parts of creative direction, graphic design and production, digital media, PR counsel, and more recently, with its revamp of its web and e-commerce presence.
Services: PR, Marketing, Strategy, Website
: 2006-now
Countries: Singapore
Challenge: The retail front for gifts, souvenirs, and mobile phone accessories is very saturated, with many even offering similar products and services.
Successes: Since its early days, we have helped the company in various cost-effective creative print campaigns in mainstream media, event collaterals, point-of-sale (POS) print collaterals, including collaterals for overseas exhibitions. More recently, we have assisted the company in moving towards social media, interactive media, and e-commerce, to counter the challenges on the retail front and the need for consistent branding. The business has found good interest and purchases from overseas because of the digital transformation. Visit the web presence we designed, host, and maintain for the company, and its facebook.

Web Gemworks


Anello is one of the iconic Japanese bag brands that has spread its wings across the world, and its first store opened at Jewel Changi Airport.
Services: PR, Marketing
: 2019
Countries: Singapore
Challenge: The brand was to open its first store at Jewel Changi Airport, which is located at the far eastern side of Singapore. Generally, journalists and influencers are not likely to venture to a far-flung location in Singapore for a media launch.
Successes: We helped the client with the media launch, inviting key journalists and influencers to attend the event, and also helped facilitate all the media interviews to ensure the mainstream and other journalists were properly taken care of, as the client’s spokespersons mainly spoke Japanese. The event was a resounding success and the Japanese headquarters commended our team for the great event and coverage.


KEF is a hifi brand from the UK since 1961, which started from BBC UK audio engineering. It offers a broad range of ultra high resolution and high end audio products, intelligent audio products, and professionally designed consumer hifi audio products.
Services: PR
: 2017-2018
Countries: Singapore
Challenge: There is tremendous competition for audio products, especially against major brands and stalwarts that have spent the last 20 years entrenched with mass market marketing and campaigns.
Successes: We have helped the client garner tremendous media coverage, and also tremendous media attendance at the media launch as well, when we launched the LS50W and Porsche Design range of KEF audio products.

FRED Technology

FRED Technology is the innovative startup in Singapore that created the first luxury smart mirror product, FRED Mirror.
Services: PR
: 2017
Countries: Singapore
Challenge: Smart devices and IoT are prevalent and emerging at the same time, with lots of competition for the media and public attention.
Successes: We have helped the client garner tremendous media coverage around the region, with earnest and intelligent pitching, for its luxury smart mirror (first product), as well as its follow-on product, a desktop smart mirror.


ASICS is the leading sports footwear and apparel company, with a focus on serious sports science and product development. We provide the company with PR and media event services, and support their regional PR programs as well.
Services: PR, Training
: 2015-2016
Countries: Singapore
Challenge: The sports footwear and apparel market is fiercely competitive, with the competition gearing for fashion more than utility and sports function.
Successes: We have helped the client strengthen its brand and products against the competition, through media relations, event support (sports lounge events, foreign sports event PR), store launch PR, professional video production, and so on.

Coast Cycles

Coast Cycles is a local Singapore bicycle brand, with bespoke bicycles designed by local bike designer Jansen Tan. Coast & Company is the showroom, workshop and mini-cafe, catering to the sales and demonstration of the Coast Cycles range of products and accessories. We helped launch the brand to the local media and influencers, as well as community groups through various events.
Services: PR, Marketing, Strategy
: 2014-2016
Countries: International
Challenge: The bicycle market in Singapore is very vibrant, and increasingly competitive.
Successes: We helped to launch the brand through local media, through earned media in print (dailies, magazines), broadcast, and online media, as well as reach out to community stakeholders and influencers (e.g. prominent bloggers). We also took care of its social media with content strategy and population. We helped the brand gain the prestigious Red Dot Design Award for its Quinn bicycle design in 2015. We also helped the client with its first debut at the Interbike 2015 in Las Vegas, NV, USA. We produced some professional event videos with professional cine and stabilized video cameras.


Signeo (Sprintcass) is the distributor for brands such as Soul and Nakamichi headphones and earphones. We have worked with Signeo to bring about awareness for the Soul and Nakamichi high-fidelity audio products since 2011. We provide full-spectrum public relations and marketing communication, media training, consumer and media events, and other additional services. We have helped Signeo establish the Soul and Nakamichi brands in the media and the public mindshare. We also help the client with other product publicity, including successful outreach of its Energizer mobile chargers.
Services: PR, Marketing, Training
: 2011-2016
Countries: Singapore
Challenge: The stereophonic headphone and earphone market, as well as the mobile charger market, are fiercely competed for by many brands, and the client’s brands are new brands to the local market.
Successes: We have helped the client establish its brand and its products comprehensively in Singapore, against an established space of other leading brands. We have tapped on a whole arsenal of PR, innovative and ground-breaking events, to help the client become one of the premium portable audio brands around. We also manage and build the client’s social media presence for various products and brands.

Sin Kwang Optical

First helped leading optical eyewear distributor Sin Kwang Optical break into the cinema advertising space, for their distributed eyewear brand Emporio Armani. Used AVID NLE (non-linear editor) to edit custom animations and then encoded for cinema advertising. We have served this comprehensive and established eyewear distributor reach out to the trade and mass media, through print, broadcast, online, social media, and events. Eyewear brands we work on include ELLE, Escada, Esprit, POLICE, Angry Birds, Charmant, Rodenstock, BALLY, David Yurman, Dunhill, Judith Leiber, Kata, LANVIN, Braun Buffel, Mercedes Benz, Porsche Design, Trussardi, Converse, Puma, and more.
Services: PR, Marketing, Training, Website
: 1996-2014
Countries: Singapore
Challenge: Reach out to general and vertical media, as well as the public, competing against other name brands in a rather crowded optical market space.
Successes: Helped the client break into the cinema advertising arena with a custom campaign that reached out to wide audiences at that time. We helped the client launch their consumer websites for the first time (, and also launched their social media presence. We also helped the client reach out to various mass media, high-end fashion media, broadcast, trade media, and the public, through a variety of publicity mechanics such as public relations, marketing communication, social media, hybrid mobile apps, etc. Also trained the executives on social media for business. We handed the websites and social media pages to the client successfully under their care.


Payless ShoeSource is one of the leading family footwear and accessories companies in USA, and came to Singapore in a big way. We worked with the company when it started in Singapore, providing full-spectrum public relations and marketing communication, media training, and other additional services. We have helped the brand establish successfully in the media and in the public space.
Services: PR, Marketing, Training
: 2011-2013
Countries: Singapore
Challenge: The challenge is to establish the client’s brand against a backdrop of fierce footwear competition from strong local stalwarts and international brands, and a limited media space.
Successes: We have helped the client establish its brand of affordable lifestyle shoes and accessories, through innovative media launch events and fashion shows, storefront fashion shoots, social media, and other media outreach efforts.


Crocs is a recognized consumer footwear and apparel company in the world today. We worked with the company since its inception in Asia Pacific for a long period, providing full-spectrum public relations and marketing communication, media training, consumer and media events, and other additional services. We have helped Crocs establish a strong foothold in the media, in the trade arena, and in the public space, and even lending our core expertise and industry knowledge to enrich the client and its presence elsewhere.
Services: PR, Marketing, Training
: 2005-2013
Countries: Singapore
Challenge: From its inception as a unique boat shoe with a unique material, and a marketing budget spent on vertical media and PR, the brand needed a lot of persuasion to the media, especially the fashion media.
Successes: We have helped the client establish its brand and its products comprehensively in Singapore (and lending our expertise to the region), since its inception here. From the beginning, despite the onslaught of criticism and negativity against such a unique product, we were able to position the client very effectively and helped the client secure a successful inroad in the retail market. We have tapped on a whole arsenal of public relations, innovative and ground-breaking events, unique direct marketing ideas, outdoor advertising (bus advertising, taxi cab advertising, mass transit outdoor panel advertising, etc), given the constraints, and later on, social and mobile media, to help the client become one of the recognizable fashion and lifestyle footwear brands in Singapore. For many of the campaigns, we took it from concept, to every step of the process (including fashion model casting, photography, videography, styling, etc). We drew out the technical strengths of the materials of the footwear, the funky and unique look of its products, celebrity endorsements from USA, and so on. We also trained their top spokespersons for media interviews, and their top executive John McCarvel was interviewed on the likes of top business TV channel CNBC for feature programs.

Visit clients we have worked with, past and present.