Insights – Page 10 – McGallen and Bolden PR

The 5 Cs of speechwriting for the C-suite

Every time your C-suite executives step on stage at a media conference or event to speak, the likelihood is that their speeches are written by some other people. So, what would make a good speech,…

So, you have done well in the Americas and Europe, and wants to grow your brand further in the 4.5 billion population of the Asia Pacific market. The Asia Pacific region is diverse, with more…

What happens when technology fails you? Are you nimble, resilient, and still able to do your job? What contingency plans do you have to carry on your business when technology goes dark? Dr. PhanDr Seamus…

There seems an antiquated camp that still insists on sending out bad news on a Friday or weekends, hoping that it gets buried in the mountain of news by Monday in a newsroom. However, that…

You may have heard of the “sushi terrorism” incidents in Japan, where a putrid youth licked soy sauce bottles and put them back on the conveyer belts at a sushi restaurant, which then triggered similar…

Even in the 21st century, the dreaded AVE, or advertising value equivalence, still has not completely gone away. Dr. PhanDr Seamus Phan – Global C-suite Publicist & Strategist (Biochemist, Cybersecurity & Webdev pioneer, Author, Journalist)…

The 5 Cs of speechwriting for the C-suite

Quick checklist to see if your business is ready for PR in APAC

When tech goes dark, the show must go on

Don’t try to bury bad news on a Friday

Authentic social media to the rescue in a crisis

Drilling down deeper into PR measurement for the 21st century