The book has broad categories of topics:
Strategy and leadership– startup mentality, retiring products, the “last mover advantage”, marks of a true leader, the myth of uniqueness, and work ethics.
Human capital and development– recruiting the best marketing people, structured and unstructured learning, social media and recruitment, and sieving out toxic employees.
Customer service and sales– prevention of lapses, customer service myths, managing and developing retail staffers, service failures and recovery, social media and customer service.
Branding and reputation– good brand names, packaging and industrial design, and brand journalism.
Marketing– marketing tips from pop sensations, strategies, analogies to art and paintings, optimizing paid, earned and owned media.
Public relations– humanizing of brands, going beyond traditional PR, trends of PR, crisis prepardness and communication, and spokesperson development.
Social media and the Web– website optimization, content targeting, content development tips, graphics for the Web, responsive websites, building social media communities, business blogging, analytics, and owned media.
Mobile, video and audio– AR (augmented reality), QR, video content, mobile apps, and video journalism.
Price: US$28.16. 254 pages. Shipping costs calculated separately.
Books we wrote in the past (out of print)
Here are some books and multimedia materials we have authored in the past, from business leadership, service quality, health, etc. Some were bestselling books and widely acclaimed by readers and reviewed by mass media (including international media). Enquire if you need archival copies (if still available).
Dot ZEN (Book)
Briefly: Seamus Phan and Ter Hui Peng joined hands to write a practical and useful book for entrepreneurs and managers to better manage the business processes, marketing, branding, Public Relations (PR), human resource management (HRM), and the use of the Internet. Highly rated by top business consultants and experts and widely covered in the media! First print run sold out and in reprint version To find out more, visit DotZen.com. ISBN: 981-04-5645-X. Price: US$11. 200 pages.
This Body This Life (Book)
Briefly: Seamus Phan, and his brother CJ, recognized bodybuilding champion, joined hands to author this book on holistic health, nutrition, proper dieting, exercise, fitness, and longevity. Very successful book and well received by readers and the media (including international media). To find out more, visit ThisBodyThisLife.com. ISBN: 981-04-5646-8. Price: US$16.95. 260 pages.
From Employee to Entrepreneur (VideoCD)
Briefly: Seamus Phan, knowledge entrepreneur, showed his audience in a LIVE session, on how to succeed with skills, knowledge, and expertise. Seamus showed that it is possible to startup a business based on the entrepreneur’s expertise, with little startup capital. ISBN: 981-05-1187-6. Price: US$68. Around 40 minutes.
Media Training Primer for Speakers and Trainers (VideoCD)
Briefly: Seamus Phan, TV and radio commentator and journalist, spoke to an audience of professional speakers and trainers LIVE, on how to succeed with media communication, media relations, and on-air appearances. ISBN: 981-05-1188-4. Price: US$68. Around 40 minutes.
Using the Internet as a Service Quality Weapon 2001 (VideoCD/DVD)
Briefly: Singapore pioneer in customer service and the Internet Seamus Phan spoke on how to leapfrog your competition, no matter how large you are (or how small) or what industry you are in, with Internet technologies. A fast-paced, engaging and Asia-centric training delivery. ISBN: 981-04-4557-1. Price: US$188. Around 60 minutes.
E-Business (Audio CD)
Briefly: Seamus Phan hosted a segment on national radio. He was the first Internet and technology speaker to host that segment (previously for business speakers only). In this audio CD, you can hear clips on how to develop an e-business strategy, components necessary for a good infrastructure, Internet security, mobile commerce, and streaming media techniques. ISBN: 981-04-4556-3. Price: US$68. Around 40 minutes.
Service Quality: The Enlightened Approach (Book/eBook)
Briefly: Rather than stick to motivational approaches (“quick-patchers or fixes”), the author Seamus Phan uses a synergistic approach of motivation and implementation. The program has been implemented in multi-million projects, based on the author’s copyrighted work in the late 1980s. ISBN: 981-00-6457-8. Price: US$18 (1995 first print edition), or US$18 for digital version (1999).
Internet Webmaster Logbook (eBook)
Briefly: Seamus Phan takes an in-depth look at how he helped to set up various Internet and Intranet web sites and servers in Asia for Human Resource Management and Development (HRM/HRD), without burning a deep hole in your budget. Past Amazon.com Bestseller (under the Webmaster category). ISBN: 981-00-7648-7. Price: US$39.90 for digital version (1999).
ISO 9000 Primer (eBook)
Briefly: This work makes it easy for small businesses to quickly understand ISO 9000 without the complex jargon, and follow through Seamus’ examples in a sample manual. It includes templates for readers to deploy in their small businesses. The product includes PDF, eBook and Palm DOC. Templates in PDF for practical reasons. Featured on national radio! ISBN: 981-04-2532-5. Price: US$29 per eBook product on CDROM.
ISO 14000 Primer (eBook)
Briefly: This work makes it easy for small businesses to quickly understand ISO 14000 without the complex jargon, and follow through Seamus’ examples in a sample manual. It includes templates for readers to deploy in their small businesses. The product includes PDF, eBook and Palm DOC. Templates in PDF for practical reasons. Featured on national radio! ISBN: 981-04-2531-7. Price: US$29 per eBook product on CDROM.