From Seamus, the lead author:
As a publicist and journalist, one of the easiest ways to pen thoughts down quickly, is with a blog.
I have been a blogger for a long time with only a short hiatus at one time. Writing casually on a blog is a great way to unwind, to crystalize thoughts, and to share ideas with like minds. I was writing on my blog, inspired by the earlier success of our original paperback “Dot Zen,” exploring various management areas that are relevant to an owner-manager like myself, and perhaps many others like me, as well as departmental practitioners in larger corporations.
These broad areas include strategic leadership, human capital and development, customer service, branding and reputation, sales, marketing, public relations, social, audiovisual and mobile media.
I believe these can benefit fellow owner-managers and practitioners, as we journey on in an ever-changing, ever-evolving business environment that melds previously distinct areas together. Unlike the first book, this second rendition goes more hands-on, with more field-proven and tested tips and tricks we explored and used in our work. We include QR codes you can scan with your smartphone or tablet’s camera to quickly surf and read the references, many of which we found useful and relevant.
Think of this book as a field and combat survival guide, something you scribble on, make “dog ears” on, and flip often. We hope you will use it often and show its battle scars of frequent use. We live for the day, as life itself is transient and can change. We could be here today, and gone tomorrow. What is important is how we learn, adapt, and live to the fullest, contributing what we know and what we can to the fullest. The world can seem depressing when we choose to look at it that way, or the world can be exciting and stimulating to spur us on to greater heights and achieve greater things, when we choose to see its positives, and the positives we can bring to the world.
It is my sincere hope that we can all benefit from sharing our battle scars, our gray or white hairs, our tears, our laughter together. For we do not live alone, and we are part of a greater landscape, that each of us who is a single thread of distinctive designs, come together to form a complex and incredibly beautiful tapestry in life. May your business journey be blessed with great joy, peace, strength and wisdom always.
NB: The articles have been heavily edited for the book and will differ from our online writings. Plus, the book is a 6-inch by 9-inch format, great for carrying around.
The book has broad categories of topics:
Strategy and leadership
We discussed startup mentality, retiring products, the “last mover advantage”, marks of a true leader, the myth of uniqueness, and work ethics.
Human capital and development
We discussed recruiting the best marketing people, structured and unstructured learning, social media and recruitment, and sieving out toxic employees.
Customer service and sales
We discussed the prevention of lapses, customer service myths, managing and developing retail staffers, service failures and recovery, social media and customer service.
Branding and reputation
We discussed good brand names, packaging and industrial design, and brand journalism.
We discussed marketing tips from pop sensations, strategies, analogies to art and paintings, optimizing paid, earned and owned media.
We discussed the humanizing of brands, going beyond traditional PR, trends of PR, crisis prepardness and communication, and spokesperson development.
Social media and the Web
We discussed website optimization, content targeting, content development tips, graphics for the Web, responsive websites, building social media communities, business blogging, analytics, and owned media.
Mobile, video and audio
We discussed augmented reality and QR codes, video content, mobile apps, and video journalism.
Price: US$28.16. 254 pages. Shipping costs calculated separately.
Books we wrote in the past
Here are some books and multimedia materials we have authored in the past, from business leadership, service quality, health, etc. You can watch some videos of our authors during some book launches.
Dot ZEN (Book)
Briefly: Seamus Phan, and Ter Hui Peng, who manages the publicity division at McGallen & Bolden, joined hands to write a practical and useful book for entrepreneurs and managers to better manage the business processes, marketing, branding, Public Relations (PR), human resource management (HRM), and the use of the Internet. Highly rated by top business consultants and experts! First print run sold out! Now in reprint version! To find out more, visit DotZen.com. ISBN: 981-04-5645-X. Price: US$11. 200 pages. Out of print. Request directly if needed.
This Body This Life (Book)
Briefly: Seamus Phan, and his brother CJ, recognized bodybuilding champion, joined hands to author this book on holistic health, nutrition, proper dieting, exercise, fitness, and longevity. To find out more, visit ThisBodyThisLife.com. ISBN: 981-04-5646-8. Price: US$16.95. 260 pages. Out of print. Request directly if needed.
From Employee to Entrepreneur (VideoCD)
Briefly: Seamus Phan, knowledge entrepreneur, showed his audience in a LIVE session, on how to succeed with skills, knowledge, and expertise. Seamus showed that it is possible to startup a business based on the entrepreneur’s expertise, with little startup capital. ISBN: 981-05-1187-6. Price: US$68. Around 40 minutes. Out of print. Request directly if needed.
Media Training Primer for Speakers and Trainers (VideoCD)
Briefly: Seamus Phan, TV and radio commentator and journalist, showed his audience in a LIVE session, on how to succeed with media communication, media relations, and on-air appearances. ISBN: 981-05-1188-4. Price: US$68. Around 40 minutes. Out of print. Request directly if needed.
Using the Internet as a Service Quality Weapon 2001 (VideoCD/DVD)
Briefly: Seamus Phan spoke on how to leapfrog your competition, no matter how large you are (or how small) or what industry you are in, with Internet technologies. A fast-paced, engaging and Asia-centric training delivery. Seamus is at his best talking about the “marriage” of Service Quality and the Internet, as Asia’s pioneer in BOTH areas. ISBN: 981-04-4557-1. Price: US$188. Around 60 minutes. Request Seamus’ PowerPoint slides when you purchase the video! Out of print. Request directly if needed.
E-Business (Audio CD)
Briefly: Seamus Phan hosted a segment on national radio. He was the first Internet and technology speaker to host that segment (previously for business speakers only). In this audio CD, you can hear clips on how to develop an e-business strategy, components necessary for a good infrastructure, Internet security, mobile commerce, and streaming media techniques. ISBN: 981-04-4556-3. Price: US$68. Around 40 minutes. Out of print. Request directly if needed.
Service Quality: The Enlightened Approach (Book/eBook)
Briefly: Rather than stick to motivational approaches (“quick-patchers or fixes”), the author Seamus Phan uses a synergistic approach of motivation and implementation. The program has been implemented in multi-million projects, based on the author’s copyrighted work in the late 1980s. ISBN: 981-00-6457-8. Price: US$18 (1995 first print edition), or US$18 for digital version (1999). Out of print. Request directly if needed.
Internet Webmaster Logbook (eBook)
Briefly: Seamus Phan takes an in-depth look at how he helped to set up various Internet and Intranet web sites and servers in Asia for Human Resource Management and Development (HRM/HRD), without burning a deep hole in your budget. Past Amazon.com Bestseller (under the Webmaster category). ISBN: 981-00-7648-7. Price: US$39.90 for digital version (1999). Out of print. Request directly if needed.
ISO 9000 Primer (eBook)
Briefly: This work makes it easy for small businesses to quickly understand ISO 9000 without the complex jargon, and follow through Seamus’ examples in a sample manual. It includes templates for readers to deploy in their small businesses. The product includes PDF, eBook and Palm DOC. Templates in PDF for practical reasons. Featured on national radio! ISBN: 981-04-2532-5. Price: US$29 per eBook product on CDROM. Out of print. Request directly if needed.
ISO 14000 Primer (eBook)
Briefly: This work makes it easy for small businesses to quickly understand ISO 14000 without the complex jargon, and follow through Seamus’ examples in a sample manual. It includes templates for readers to deploy in their small businesses. The product includes PDF, eBook and Palm DOC. Templates in PDF for practical reasons. Featured on national radio! ISBN: 981-04-2531-7. Price: US$29 per eBook product on CDROM. Out of print. Request directly if needed.