strategy, branding + market entry

Leadership & management consulting since 1991

With 4.3 billion people in the Asia Pacific, nearly 670 million in the LATAM (Latin America and the Caribbean), and 3.3 billion in the BRICS nations (Brazil, Russia, India, China and South Africa) and the newer BRICS+ (including Saudi Arabia, Egypt, the United Arab Emirates, Iran and Ethiopia since late 2023), the world is now much more vibrant and multi-dimensional in trade and culture. The original BRICS nations overtook the G7 nations in GDP based on PPP (purchasing power parity) since 2020, making it an important market to explore and invest in.

We have been in the business and strategy consulting arena since our inception in the 1990’s and were the first in Total Quality Management (TQM), Customer Service, Service Quality and ISO (9000/14000) training. Our clients have been in aviation, manufacturing, services, retail and distribution, medical, pharmaceutical, technology, cybersecurity, and more.

Well versed in global affairs, diplomacy, politics, science, technologies, methodologies, leadership principles, marketing and branding, we have weathered all the major storms of the past decades and helped many clients manage communications through it all:

  • 1997, Asian Financial Crisis
  • 2000, Dotcom Bubble (Dotcom Crash)
  • 2003, SARS
  • 2004, H5N1 aka “bird flu”
  • 2008, Global Financial Crisis & Recession
  • 2009, H1N1 flu pandemic
  • 2019, Pandemic (COVID-19)
  • 2020, Stock Market Crash (COVID-19)
  • 2014-2024, Regional Conflicts & Energy Crisis

Today, clients large and small turn to us for our business expertise, strategies, ideas, and innovative approaches to market entry, brainstorming, red teaming, product formulation, marketing, branding, and leadership development. Customers trust us because our principals have decades of practical, field-tested, contextual industry and consulting experience.

Do your work with your whole heart, and you will succeed – there’s so little competition.
Elbert Hubbard, Philosopher

1. What are you facing now?

  • Need Asia Pacific strategy & tactics
  • Need channel & retail recommendations
  • Need Red Team to analyze business strategies

2. We assist your C-suite for Global/Regional Expansion

  • Channel, distribution & retail
  • Business, product & competitor analysis
  • Red Team for your C-suite under retainer
  • Fractional Chief Marketing Officer (CMO) role
  • Employer branding and human resource development (HRD)

3. How we help you with Business Strategy

  • Fractional Chief Marketing Officer (CMO) role for startups and B2B business units
  • Market entry
  • Suitability consulting and study
  • Red-team for your investor & pre-IPO communication (e.g. website audit, presentation material audit)
  • Market demand research and consulting
  • Growth potential, competition, and analyses (including “pulse reports”)
  • Refinement/preparation of strategy, plan and campaigns
  • Incorporation and business processes (with third-party firms)
  • Full-spectrum marketing and PR
  • Product evangelism (as your spokesperson with the media)
  • Branding (including naming and visual identity)
  • Strategies and connectivity through sales outsourcing (resellers/distributors), joint ventures and alliances, or perhaps greenfield and turnkey projects through tenders and pitches
  • Retained and easy access for your C-suite

4. Benefits of working with us

  • More than 30 years in the communications and leadership transformation business
  • Key strategists with decades of PR, marketing & business experience
  • Asia Pacific network
  • BIG consulting firm results at boutique firm retainer fees

5. Engage us today!

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Red Teaming (or “being the Devil’s Advocate”)

Once we know our weaknesses they cease to do us any harm.
Georg Christoph Lichtenberg, physicist

RED TEAMING – an approach to any business strategy and implementation to keep your business alert, fast, and real. Red Teaming originated in the military and aviation where the Red Team finds weaknesses and vulnerabilities in the main team (also known as the “opposing force” or “red cell” in military and war games). Some internal managers may only look inward and overlook possible weaknesses in their approaches, even though they may be using the “BLUE TEAM” approach (an internal team to identify weaknesses and vulnerabilities, or your internal auditors). As your Red Team, we will work with you to address as many potential weaknesses in your strategies as we can, so your success rates will be much higher. RED+BLUE is the perfect team!

As your Red Team, we can help you with:

  • Strategy dissection, diagnostics, and analyses
  • Devil’s advocate for your claims, assumptions, positioning, etc
  • Competition analyses
  • “If, Then, Else” analyses
  • Digitalization (strategy, website, SEO, cybersecurity, e-commerce)

We have been helping clients with RED TEAMING for decades, armed with our more than 60 years of collective experience. Talk to us to streamline, optimize, transform your leadership and communication approaches to be better prepared for the new century and not rely on the “echo chamber” within your own circles.

Branding Consulting

Branding is not just about creating a “pretty” logo or simply creating a thick manual of “corporate identity”. Branding is about building a sustainable business and embedding its products and services in the hearts and minds of people.

We have helped build many brands from the ground up in our region, including the likes of CROCS, ILOG (later IBM), Plantronics (later Poly), etc.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
Jeff Bezos, Amazon

We can help you build sustainable branding through:

  • Data collation
  • Market research (target markets, consumer perceptions, competition, business trends, product value)
  • Internal audits of departments to see if aligned with the brand
  • Brand strategy (visual, content, pricing, advertising campaigns, customer messaging, placement and channels
  • Define metrics for brand measurement (before and after, and can be implemented by client)
  • Develop/refine naming conventions for your brands, products and services
  • Develop/refine visual identity programs (yes, that include the logo)
  • Collaborate with IP legal teams to ensure your branding is proprietary, original and enforceable
  • Employer branding, with media relations, sponsored content, social media (LinkedIn), and video

> Contact us today!