insights

Layoffs are often the worst tasks for business leaders. When a business does badly or needs to trim its operations, there is sometimes no better way out to cut costs then to trim the number of employees. There are also situations where businesses are simply not well run, and they over-recruited beyond the number of employees they need, in a "defensive recruitment" mode, which especially in a downturn, will invariably lay off employees.   And layoffs can be communicated in many ways. The worst examples are aplenty, but the question is how do we communicate a harsh reality to employees in the most humane way? The changing employee landscape In very classical organizations, the role of human resource (HR) managers were to communicate all things internal to employees. That may…

Public relations or communications are sometimes still managed by marketing departments, which is now quite dated. Traditionally, marketing encompassed advertising, marketing research, events, sales (maybe), and sometimes public relations. (more…)