Category: Insights

Media coaching primer – an introduction

media training and crisis communication

This is our media coaching and crisis communication program that we have honed and delivered very successfully to all our clients through more than 30 years in consulting. We have coached startups, tech companies, industrial…

Video hosting for businesses – our journey

video camera

Video is an integral part of content today. Video is arguably the predominant content on mobiles today, as more people look at motion content, then reading and scrolling through long pages of text. What are…

6 Reasons Why PR is the best way to build brands and win customers

do and be great

Public Relations (PR), well known and entrenched for many businesses, and not quite understood by a minority. PR is NOT just media relations, news releases and media conferences. PR is a holistic way of reaching…

What Wordle can inspire us to do in marketing and PR

wordle

Wordle is a simple online word game that went rather viral, and still is. Just recently, even a Chinese radio station host was chatting about Wordle to her co-hosts, about how Wordle is pronounced, and if…

5-prong CELLS™ approach to successful Asia Pacific market entry

ASEAN and Asia map

If you are still only hankering down your marketing and PR efforts in the Americas and Europe, you are missing out the hottest market in the world – Asia Pacific, slated to be consuming 40%…

6 tips on how to have more productive meetings

whiteboard meetings

First off, I generally dislike meetings. Meetings mostly end up being unproductive. I get things done, fast. And the fastest way between 2 points, is to get it done instead of nuancing ad nauseam with…