insights

Future of PR in the 21st Century is the Bottom Line

Future of PR in the 21st Century is the Bottom Line

Insights, Marketing
Amended with new chart and media measurement (January 2021). I have been on all 3 sides of the public relations equation, as a client, as a journalist, and as an agency practitioner. And having been in the industry since the 1980s, I have seen my fair share of the evolution of the communications field. (more…)
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Adieu 2020, Welcome 2021

Adieu 2020, Welcome 2021

Insights, Leadership
As we approach the end of possibly the most dreadful year ever, let us keep strong, stay close to loved ones, pray ceaselessly, and light a candle for a new year that soon dawns, as hope and better days are surely ahead. As the adage goes, “what goes down, must (eventually) go up”. (more…)
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