The 5 Cs of speechwriting for the C-suite
Every time your C-suite executives step on stage at a media conference or event to speak, the likelihood is that … Read more
Insights
Quick checklist to see if your business is ready for PR in APAC
So, you have done well in the Americas and Europe, and wants to grow your brand further in the 4.5 … Read more
When tech goes dark, the show must go on
What happens when technology fails you? Are you nimble, resilient, and still able to do your job? What contingency plans … Read more
Don’t try to bury bad news on a Friday
There seems an antiquated camp that still insists on sending out bad news on a Friday or weekends, hoping that … Read more
Authentic social media to the rescue in a crisis
You may have heard of the “sushi terrorism” incidents in Japan, where a putrid youth licked soy sauce bottles and … Read more
Drilling down deeper into PR measurement for the 21st century
Even in the 21st century, the dreaded AVE, or advertising value equivalence, still has not completely gone away. An old … Read more