Category: Marketing

The keyword is: FIRST, or first-party data. Do you own your data and platform? Dr. PhanDr Seamus Phan – Global C-suite Publicist & Strategist (Biochemist, Cybersecurity & Webdev pioneer, Author, Journalist) with nearly 40 years…

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Contrary to belief, the news release is not dead. In fact, in Asia Pacific, the news release is STILL one of the most considered communication materials for the media. Cision’s Global State of the Media…

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If you are trying to gain ink or screen with a media in Asia Pacific, the BEST way is to work with the experts – PR agencies which do this for a living day in,…

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I have a special love for making things work and then selling them. My first entrepreneurship journey began when I was 10 (circa 1974). That was also the first time I became a marketer. Dr.…

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Movies (reel life) are a reflection of real life. Often, the theme of movies were inspired by real life stories. So, as PR practitioners and communicators, learning the cultural sensitivities and subtleties are very important.…

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Asia, January 1, 2022 – McGallen & Bolden’s Asia office has moved to a new integrated location at International Plaza. The firm now features a space for livestreaming, video production, podcasting, and product and gadget…

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