Marketing – Page 10 – McGallen and Bolden PR

McGallen & Bolden Asia moves office

Asia, January 1, 2022 – McGallen & Bolden’s Asia office has moved to a new integrated location at International Plaza. The firm now features a space for livestreaming, video production, podcasting, and product and gadget…

Now and then, as an official spokesperson, you may need to answer a tough question a journalist asks. You may even take offense at the manner of the question or its substance. But it is…

Amended with new chart and media measurement (January 2021). I have been on all 3 sides of the public relations equation, as a client, as a journalist, and as an agency practitioner. And having been in…

Recently, a renowned scientist commended on LinkedIn on issues of employee retention, and that she used the word “Zoom” exclusively for videoconferencing in her post. Dr. PhanDr Seamus Phan – Global C-suite Publicist & Strategist…

Crisis management and communication used to affect only certain industries such as petrochemicals and pharmaceuticals. But increasingly, with cybersecurity breaches and disease outbreaks, every organization needs to understand, communicate and manage crises well, just as…

Before the COVID-19 saga started, even in the early part of 2020, the so-called “influencer” arena is abuzz with luxury, travel, enjoyment, and lifestyle. Then the global lockdown and shutdown began, and the whole notion…

McGallen & Bolden Asia moves office

PR & Crisis 101 – 6 Tips on Handling Difficult Questions

Future of PR in the 21st Century is the Bottom Line

3 Tips to Build a Brand in 2020

Crisis Communication in Brief – 2020

4 Critical Tips for Marketers in 2020 facing a deep decline of the “influencer” industry