Future of PR in the 21st Century is the Bottom Line

Future of PR in the 21st Century is the Bottom Line

Insights, Marketing
Amended with new chart and media measurement (January 2021). I have been on all 3 sides of the public relations equation, as a client, as a journalist, and as an agency practitioner. And having been in the industry since the 1980s, I have seen my fair share of the evolution of the communications field. (more…)
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Crisis Communication in Brief – 2020

Crisis Communication in Brief – 2020

Insights, Marketing
Crisis management and communication used to affect only certain industries such as petrochemicals and pharmaceuticals. But increasingly, with cybersecurity breaches and disease outbreaks, every organization needs to understand, communicate and manage crises well, just as pilots use CRM (crew resource management) to prevent and mitigate crises. (more…)
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