Every digital marketer will talk about SEO (search engine optimization). But having consulted since the start of the commercial Internet in 1996 till now, one of the worst problems and often neglected has been OPTIMIZATION, specifically FEO (front-end optimization).
The venerable Yahoo Directory will be retired at the end of 2014, bearing witness to a golden age that has come and gone. What do marketers do in a quickening of the new media age?
Yes, bandwidth has skyrocketed in availability and become reasonable in costs, but that doesn’t mean a developer should design and build web files that are huge and silly. Build web files that are compact and easy to download, and you win.