Every company that intends to grow and to solidify its brand has a marketing team (anywhere from one person or more). But how do you know if your marketing team are superstars?
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We face a graying population worldwide, and it is a global situation that cannot be swept aside. And yet, are we giving our attention to our elders?
If you have an important task, such as needing a spokesperson to evangelize your product, or a salesperson to close an important big sale, or a surgeon to operate on a life-threatening ailment, who would you choose?
I was flipping through magazines, and some of these thoughts flashed on my mind. True leaders may be gifted with exceptional qualities, but it is how they work collaboratively with their people that make great things happen.
In almost any contemporary business, there is a need for a marketing team. It could be a team of one, or a large international team managing campaigns and programs in different languages, different marketing channels, to different audiences.