Leading Marketing & PR Agency

Tag: crisis communication Page 1 of 2

direct communication

Speak directly and simply for impact – avoid double negatives

All too often, we slip into communication, in writing or in speaking, that do not communicate as directly a meaning we intend. In a world where attention span is short and hearing is bad (figuratively especially), speaking and writing directly certainly has merits, if we want our audiences to actually respond.

crisis management and communication

PR & Crisis 101 – 6 Tips on Handling Difficult Questions

Now and then, as an official spokesperson, you may need to answer a tough question a journalist asks. You may even take offense at the manner of the question or its substance. But it is impolite and improper as a spokesperson to lambast the journalist, or dismiss questions as if you are above them.

flying on a jet plane, passenger, flight, global citizen

Theoretical Physics and the art of crisis management

When folks think of theoretical physics, some may imagine a bunch of nerds/geeks in the light of Big Bang Theory (the TV series that ran for an amazing 12 seasons). Yes, physics, to many, may just be something esoteric scientists are stretched out in a room drawing figures and charts on a whiteboard for days on end.

plane flying PC

Crisis Communication in Brief – 2020

Crisis management and communication used to affect only certain industries such as petrochemicals and pharmaceuticals. But increasingly, with cybersecurity breaches and disease outbreaks, every organization needs to understand, communicate and manage crises well, just as pilots use CRM (crew resource management) to prevent and mitigate crises.

flying on a jet plane, passenger, flight, global citizen

Should you only hunt for a PR agency when a crisis hits you?

In the Guardian, it was reported that the Hong Kong government failed to secure a PR agency in its tender, with 4 PR agencies immediately declining, and 4 declining later on. These were all large or global PR agencies.

SeamusPhan,keynotespeaker,APATS(AsiaPacificTrainingSymposium),Singapore

Leadership training for aviation

After spending the entire year so far laboring together, Capt Michael Caston and our lead trainer Seamus Phan co-developed two training programs specifically for the aviation industry - Servant Leadership for Aviation, and Customized Interactive Training for Aviation.

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