Award-winning Digital Marketing & PR Agency in Singapore/Asia

Tag: crisis communication

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Crisis Communication in Brief – 2020

Crisis management and communication used to affect only certain industries such as petrochemicals and pharmaceuticals. But increasingly, with cybersecurity breaches and disease outbreaks, every organization needs to understand, communicate and manage crises well, just as pilots use CRM (crew resource management) to prevent and mitigate crises.

flying on a jet plane, passenger, flight, global citizen

Should you only hunt for a PR agency when a crisis hits you?

In the Guardian, it was reported that the Hong Kong government failed to secure a PR agency in its tender, with 4 PR agencies immediately declining, and 4 declining later on. These were all large or global PR agencies.

Seamus Phan, keynote speaker, APATS 2016 (Asia Pacific Training Symposium), Singapore

Leadership training for aviation

After spending the entire year so far laboring together, Capt Michael Caston and our lead trainer Seamus Phan co-developed two training programs specifically for the aviation industry – Servant Leadership for Aviation, and Customized Interactive Training for Aviation.

Danger sign

Saying sorry and crisis communication

When it comes to a crisis that demands an apology, the hackneyed responses that I have read, heard or seen in many such occasions, are often criticized and ridiculed. It is not difficult to see why.

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