The basics of management are often supplanted by “sexier” jargon, ideologies, or fads, especially in the 21st century. However, are the basics dead? No. The simplest ideas are sometimes the litmus test for leadership and management.
The recent events around the world showed me one thing – some people can make simple things ridiculously complex and ultimately fail, while fewer other people, a select few, are able to make complex things ridiculously simple and succeed. It is simple, just as any coder knows, the more elegantly simple the code, the less vulnerabilities and the faster the execution and results.
A crisis like COVID-19 is like no other. Unlike the Global financial crisis in 2008 or the SARS crisis earlier, this COVID-19 has literally killed entire industries that were previously thought to be invincible, like aviation. From expecting a shortfall of over 200,000 pilots needed for the next few years and an abundant order of jets from leading jet makers like Boeing and Airbus, suddenly planes and crew are all grounded, worldwide!
In the Guardian, it was reported that the Hong Kong government failed to secure a PR agency in its tender, with 4 PR agencies immediately declining, and 4 declining later on. These were all large or global PR agencies.
Crises are plaguing many organizations today, from governments, corporations, institutions, non-profits, smaller entities, and even individuals.