Many years back, I bought the LG Chocolate mobile phone. More recently, I bought the Fujifilm X100 camera. What made these 2 products stand out?

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Dr Seamus Phan is the Head of Content and CTO at McGallen & Bolden. He is an expert in branding, marketing, leadership training, crisis management, and strategy. This article may appear concurrently on his blog. Connect on LinkedIn. ©1984-2019 Seamus Phan et al. All rights reserved.