Award-winning Digital Marketing & PR Agency in Singapore/Asia

Tag: apology

Danger sign

Saying sorry and crisis communication

When it comes to a crisis that demands an apology, the hackneyed responses that I have read, heard or seen in many such occasions, are often criticized and ridiculed. It is not difficult to see why.

fire hydrant

Epic customer service failures and recovery

What happens when a service establishment fails miserably at customer service, especially because of systems and procedure failures? What can an establishment do to recover from such failures?

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