McGallen and Bolden Asia

Award-winning Digital Marketing & PR Agency in Singapore/Asia

Tag: agency

yingge taiwan

Unlimited revisions and the creative heartache

Recently, there was furore over a couple of companies which pressed for “unlimited revisions” in their creative briefs, which some media published and sparked lots of debate, especially in the creative industry. The good thing was that the companies revised their briefs and took away the “unlimited revisions” clause. Happy ending?

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Dr Seamus Phan is the Head of Content and CTO at McGallen & Bolden. He is an expert in branding, marketing, leadership training, crisis management, and strategy. This article may appear concurrently on his blog. Connect on LinkedIn. ©1984-2019 Seamus Phan et al. All rights reserved.

Danger sign

Insights and Experience trumps mere creative window dressing

“I am not happy with the font. I don’t like how this chart is illustrated. I need more creativity from you in the photograph you shot for this campaign. I need more vibrance in the colors in this image…”

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Dr Seamus Phan is the Head of Content and CTO at McGallen & Bolden. He is an expert in branding, marketing, leadership training, crisis management, and strategy. This article may appear concurrently on his blog. Connect on LinkedIn. ©1984-2019 Seamus Phan et al. All rights reserved.

Soaring above in a hot air balloon

Finalist in the 2015 PR Daily Awards

Thank you the good folks and judges at RAGAN, the leading PR news site, for naming our boutique agency as a Finalist in the 2015 PR Daily Awards!

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Dr Seamus Phan is the Head of Content and CTO at McGallen & Bolden. He is an expert in branding, marketing, leadership training, crisis management, and strategy. This article may appear concurrently on his blog. Connect on LinkedIn. ©1984-2019 Seamus Phan et al. All rights reserved.

Japanese tea ceremony

Pitches and non-disclosure agreements

Some prospects love good ideas and will pay for them no matter what happens. What is the professional way for a prospective customer and an agency to work amicably towards consensus?

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Dr Seamus Phan is the Head of Content and CTO at McGallen & Bolden. He is an expert in branding, marketing, leadership training, crisis management, and strategy. This article may appear concurrently on his blog. Connect on LinkedIn. ©1984-2019 Seamus Phan et al. All rights reserved.

coffee cups

Serious partnerships get serious results

Having been on both sides of the equation – agency and client, I know what works best for a relationship. It is a partnership that works for both sides.

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Dr Seamus Phan is the Head of Content and CTO at McGallen & Bolden. He is an expert in branding, marketing, leadership training, crisis management, and strategy. This article may appear concurrently on his blog. Connect on LinkedIn. ©1984-2019 Seamus Phan et al. All rights reserved.

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