Recently, there was furore over a couple of companies which pressed for “unlimited revisions” in their creative briefs, which some media published and sparked lots of debate, especially in the creative industry. The good thing was that the companies revised their briefs and took away the “unlimited revisions” clause. Happy ending?
“I am not happy with the font. I don’t like how this chart is illustrated. I need more creativity from you in the photograph you shot for this campaign. I need more vibrance in the colors in this image…”
Some prospects love good ideas and will pay for them no matter what happens. What is the professional way for a prospective customer and an agency to work amicably towards consensus?
Having been on both sides of the equation – agency and client, I know what works best for a relationship. It is a partnership that works for both sides.