From our early days in the 1990s, to the dizzying days of social media, the cloud, and other paradigms today, we have always helped clients of all shapes and sizes, achieve cutting-edge publicity and corporate communication, through innovative strategies and tactics.
Success is no accident. It is hard work, perseverance, learning, studying, sacrifice and most of all, love of what you are doing or learning to do.
Pelé, football legend
Visit clients we have worked with, past and present.
Here is a sampling of successes.
Check Point Software
Check Point Software is the leading Internet and network security company in the world. We have worked with the company since its inception in Asia Pacific, and continue to work with them today, providing full-spectrum public relations and marketing communication, media training, and other additional services. We have helped Check Point Software establish a strong foothold in the media, trade arena, and the public space.
Period: 1994-now
Services: PR, Marketing, Events, Advertising, Media Training
Countries: South East Asia
Challenge: In its early years, Internet security was emerging and yet competitive, with quite a few competing vendors reaching out to the same audiences and the same media. At the same time, Internet security was perceived by some to be “optional”, and the underlying technology needed expertise to explain well. At the same time, B2B trade media are in grave decline, with declining media opportunities.
Successes: We have helped the client establish its brand, its solutions and its presence throughout the region since its inception in South East Asia, building steadily an image of rock-solid expertise in Internet and network security. With the decline of B2B trade media, we managed to pitch successfully through mainstream media (tier-1) many highly engaging and relevant coverage for the client.
Media Success Sample (Dec 2016)
37 Coverage
804,000 Listenership (Radio)
511,000 Est. Coverage Views
120,000,000 Online Readership
5,440 Social Shares
51 Avg. Domain Authority
FRED Technology
FRED Technology is the innovative startup in Singapore that created the first luxury smart mirror product, FRED Mirror.
Period: 2017-now
Services: PR
Countries: Singapore
Challenge: Smart devices and IoT are prevalent and emerging at the same time, with lots of competition for the media and public attention.
Successes: We have helped the client garner tremendous media coverage around the region, with earnest and intelligent pitching, for its luxury smart mirror (first product), as well as its follow-on product, a desktop smart mirror.
Media Success
27 Coverage
547,000 Readership (Print)
741,000 Circulation (Print)
298,000 Est. Coverage Views
102,000,000 Online Readership
1,670 Social Shares
42 Avg. Domain Authority
Synopsys (Software Integrity Group)
Synopsys is a leading software company in the world, with its traditional roots in EDA and IP. Progressively, the business expanded to embrace cybersecurity. We work with the client as its lead agency, managing APAC (focusing on Singapore, SEA and China), with full-spectrum public relations media training, and other additional services.
Period: 2017-now
Services: PR, Marketing, Events, Advertising, Media Training
Countries: South East Asia, China
Challenge: The client is best known for its EDA and IP businesses, and its cybersecurity offerings are lesser known to the public and the media. At the same time, B2B trade media are in grave decline, with declining media opportunities.
Successes: We have helped the client establish its brand, its solutions and its presence throughout the region, building up its brand association with cybersecurity.
Media Success Sample (Dec 2016)
37 Coverage
804,000 Listenership (Radio)
511,000 Est. Coverage Views
120,000,000 Online Readership
5,440 Social Shares
51 Avg. Domain Authority
KEF
KEF is a hifi brand from the UK since 1961, which started from BBC UK audio engineering. It offers a broad range of ultra high resolution and high end audio products, intelligent audio products, and professionally designed consumer hifi audio products.
Period: 2017-now
Services: PR
Countries: Singapore
Challenge: There is tremendous competition for audio products, especially against major brands and stalwarts that have spent the last 20 years entrenched with mass market marketing and campaigns.
Successes: We have helped the client garner tremendous media coverage, and also tremendous media attendance at the media launch as well, when we launched the LS50W and Porsche Design range of KEF audio products.
Media Success (Mar-Apr 2017)
26 Coverage
1,780,000 Readership (Print)
1,210,000 Circulation (Print)
1,215,000 Est. Coverage Views
27,000,000 Online Readership
328 Social Shares
1,920,000 Social Reach
33 Avg. Domain Authority
VillageSmith
VillageSmith and Superheroes Inc are brand entities specializing in customized gifts, genuine 4-leaf clover souvenirs, and true laser engraving services. They are also licensed comic souvenir makers, such as mobile phone cases for iPhone®, Samsung® and others. We have assisted the companies in various parts of creative direction, graphic design and production, digital media, PR counsel, and more recently, with its revamp of its web and e-commerce presence.
Period: 2006-now
Services: PR, Social Media, Marketing, Video, Web and E-commerce.
Countries: Singapore
Challenge: The retail front for gifts, souvenirs, and mobile phone accessories is very saturated, with many even offering similar products and services.
Successes: Since its early days, we have helped the company in various cost-effective creative print campaigns in mainstream media, event collaterals, point-of-sale (POS) print collaterals, including collaterals for overseas exhibitions. More recently, we have assisted the company in moving towards social media, interactive media, and e-commerce, to counter the challenges on the retail front and the need for consistent branding. The business has found good interest and purchases from overseas because of the digital transformation. Visit the web presence we designed, host, and maintain for the company, and its facebook.
HealthPlus (Parkway Health)
HealthPlus is a specialty medical content portal belonging to the Parkway Health Group (Mount Elizabeth Hospital), with useful medical information for everyone.
Period: 2017-2018
Services: Digital PR and Marketing
Countries: Singapore
Challenge: Health portals are many, and health information has limited appeal to the mainstream media, syndication sites, and face very stringent restrictions.
Successes: Despite the many challenges, we managed to get very consistent results for the client.
Media Success Sample (Jan)
21 Coverage
174,000 Est. Coverage Views
4,490,000 Online Readership
162 Social Shares
43 Links from Coverage
51 Avg. Domain Authority
Zepp@BIGBOX
Zepp@BIGBOX is a joint venture between Zepp Hall Network Inc. (Japan) and Singapore’s Big Box (part of TT International Ltd). Zepp live music halls are famous in Japan as the go-to venues for musicians from around the world. Zepp@BIGBOX is the first Zepp hall outside of Japan.
Period: 2017
Services: PR
Countries: Singapore
Challenge: Zepp as a brand is a virtual unkown in Singapore, even though it has a successful lineage in Japan in the music scene. Zepp@BIGBOX is located in the west side of Singapore, not traditionally known for cultural venues and entertainment. There was also a time crunch due to the limited time to launch.
Successes: With the time crunch, we were able to help the client garner good media coverage, and also manage the hundreds of trade attendees from the music and entertainment industry (many of whom are from Japan). We managed the press conference to a roomful of journalists, and also orchestrated a “backstage tour” just for the journalists to explain every facility and equipment the Zepp live music hall has, and put together image and video assets for the launch.
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- Backstage tour for media
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- Zepp@BIGBOX media launch
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- Hundreds of attendees
Plantronics
Plantronics is a leading audio communications vendor for the enterprise and consumer markets today, providing Bluetooth™-enabled headsets, wired headsets, and other associated solutions for the office, for the SOHO, and for individuals. Separately, Altec Lansing is a producer of high fidelity audio equipment for music and entertainment, and was at one time, part of Plantronics. We have worked with Plantronics, and for a period, Altec Lansing as well, helping the clients reach out to the South East Asia markets. We continue to work with Plantronics today, providing full-spectrum PR and marcomm, media training, consumer and media events, social media, online web and e-commerce presence, and other additional services. We have helped Plantronics establish a strong foothold in the media, trade arena, and the public space.
Period: 2005-2017
Services: PR, Social Media, Marketing, Events, Advertising, Media Training, Video, Web, & E-commerce.
Countries: South East Asia
Challenge: The wireless and wired headset market in the enterprise space is not often covered in the general media, while the consumer media is fiercely competed for by many consumer headsets.
Successes: We have helped the client establish its brand and its products comprehensively in Singapore and the region. We have tapped on a whole arsenal of PR, innovative and ground-breaking events, unique direct marketing ideas, social and mobile media, to help the client become one of the premium audio communication brands around. We have also helped the client establish online social media and e-commerce presence, as well as new video content delivery for the media. Some of the innovative events included media events out at sea, on hydro entertainment venues, regional themed launches, influencer (blogger) events, and live-streaming of media launches. Visit the e-commerce website we designed, host, and maintain for the client.
Media Success Sample (BBG3+V5200 Launch)
27 Coverage
1,440,000 Circulation (Print)
863,000 Est. Coverage Views
34,000,000 Online Readership
4,700 Social Shares
41 Avg. Domain Authority
SITEX
SITEX is organized by the Singapore Infocomm Technology Federation (SiTF) and managed by SingEx Exhibitions Pte Ltd. SITEX 2016 ran from 24 to 27 November 2016, at Singapore EXPO, Halls 5 and 6. We were appointed as project PR agency by SingEx.
Period: 2016
Services: PR
Countries: Singapore
Challenge: There is tremendous competition for IT-related consumer shows in Singapore, and with an ever-shrinking media pie, it was a challenge to garner as much local media coverage as desired by the client.
Successes: We have helped the client garner tremendous media coverage, and also great media attendance at the show as well. We got the client a national TV coverage in a multi-channel news segment, on highlights of the show.
Media Success
55 Coverage
6,310,000 Viewership (TV)
1,760,000 Circulation (Print)
611,000 Est. Coverage Views
43,700,000 Online Readership
7,880 YouTube Views
670 Social Shares
43 Avg. Domain Authority
ASICS
ASICS is the leading sports footwear and apparel company, with a focus on serious sports science and product development. We provide the company with PR and media event services, and support their regional PR programs as well.
Period: 2015-2016
Services: PR, Events, Media Training
Countries: Singapore
Challenge: The sports footwear and apparel market is fiercely competitive, with the competition gearing for fashion more than utility and sports function.
Successes: We have helped the client strengthen its brand and products against the competition, through media relations, event support (sports lounge events, foreign sports event PR), store launch PR, professional video production, and so on.
Coast Cycles
Coast Cycles is a local Singapore bicycle brand, with bespoke bicycles designed by local bike designer Jansen Tan. Coast & Company is the showroom, workshop and mini-cafe, catering to the sales and demonstration of the Coast Cycles range of products and accessories. We helped launch the brand to the local media and influencers, as well as community groups through various events.
Period: 2014-2016
Services: PR, Social Media, Video and VNR.
Countries: Singapore & global.
Challenge: The bicycle market in Singapore is very vibrant, and increasingly competitive.
Successes: We helped to launch the brand through local media, through earned media in print (dailies, magazines), broadcast, and online media, as well as reach out to community stakeholders and influencers (e.g. prominent bloggers). We also took care of its social media with content strategy and population. We helped the brand gain the prestigious Red Dot Design Award for its Quinn bicycle design in 2015. We also helped the client with its first debut at the Interbike 2015 in Las Vegas, NV, USA. We produced some professional event videos with professional cine and stabilized video cameras.
Media Success Sample (Q1)
48 Coverage
729,000 Circulation (Print)
6,380,000 Readership (Print)
1,890,000 Est. Coverage Views
118,000,000 Online Readership
22,000 Social Shares
49 Avg. Domain Authority
Nakamichi
Signeo (Sprintcass) is the distributor for brands such as Soul and Nakamichi headphones and earphones. We have worked with Signeo to bring about awareness for the Soul and Nakamichi high-fidelity audio products since 2011. We provide full-spectrum public relations and marketing communication, media training, consumer and media events, and other additional services. We have helped Signeo establish the Soul and Nakamichi brands in the media and the public mindshare. We also help the client with other product publicity, including successful outreach of its Energizer mobile chargers.
Period: 2011-2016
Services: PR, Events, Social media, Media Training.
Countries: Singapore
Challenge: The stereophonic headphone and earphone market, as well as the mobile charger market, are fiercely competed for by many brands, and the client’s brands are new brands to the local market.
Successes: We have helped the client establish its brand and its products comprehensively in Singapore, against an established space of other leading brands. We have tapped on a whole arsenal of PR, innovative and ground-breaking events, to help the client become one of the premium portable audio brands around. We also manage and build the client’s social media presence for various products and brands.
Galderma
Galderma is a leading dermatological brand in the world. We served its B2B business in B2B and B2C PR, as well as offering our microsite and video documentary production services.
Period: 2015
Services: PR, Video, Web.
Countries: Singapore
Challenge: B2B PR for these products was challenging due to many regulatory restrictions placed on reaching out and advertising such products to the public, as well as some earlier issues prior to our engagement.
Successes: We took on the tough challenge of finding innovative ways of reaching out to the media through the production of a trackable microsite with professionally produced video documentary short films talking about various skin conditions and potential treatments and care from medical professionals. The footage were shot on Blackmagic Design professional cine cameras we own internally in our labs/studio, and then post-produced on Apple Final Cut Pro X (FCPX).
Sin Kwang Optical
First helped leading optical eyewear distributor Sin Kwang Optical break into the cinema advertising space, for their distributed eyewear brand Emporio Armani. Used AVID NLE (non-linear editor) to edit custom animations and then encoded for cinema advertising. We have served this comprehensive and established eyewear distributor reach out to the trade and mass media, through print, broadcast, online, social media, and events. Eyewear brands we work on include ELLE, Escada, Esprit, POLICE, Angry Birds, Charmant, Rodenstock, BALLY, David Yurman, Dunhill, Judith Leiber, Kata, LANVIN, Braun Buffel, Mercedes Benz, Porsche Design, Trussardi, Converse, Puma, and more.
Period: 1996-2014
Services: PR, Media Training, Social Media, Events, Mobile, Advertising, Video
Countries: Singapore
Challenge: Reach out to general and vertical media, as well as the public, competing against other name brands in a rather crowded optical market space.
Successes: Helped the client break into the cinema advertising arena with a custom campaign that reached out to wide audiences at that time. We helped the client launch their consumer websites for the first time (eye-trendy.com), and also launched their social media presence. We also helped the client reach out to various mass media, high-end fashion media, broadcast, trade media, and the public, through a variety of publicity mechanics such as public relations, marketing communication, social media, hybrid mobile apps, etc. Also trained the executives on social media for business. We handed the websites and social media pages to the client successfully under their care.
Codenomicon
Codenomicon (acquired) was a leading Finnish enterprise and Internet security company with specialized tools for vulnerability testing. We have worked with the company in Singapore for a period, providing full-spectrum public relations and marketing communication, media training, and other additional services.
Period: 2014
Services: PR, Media Training
Countries: Singapore
Challenge: Vulnerability testing is a very specialized field and the client’s highly technical team needed help to translate their domain knowledge into digestible bits for the public and the media.
Successes: We have helped the client reach out successfully to the media, including broadcast coverage for this highly specialized field (national TV and national radio), on the Heartbleed SSL vulnerability that the client co-identified, as well as other serious vulnerabilities that may affect many global businesses.
SPD
Worked with the leadership of the non-profit Society for the Physically Disabled (SPD), to prepare the society’s executives and leaders when facing the media, with full suites of delivery materials. Recently delivered a pro-bono short film with some peers.
Period: 2004, 2014
Services: Human Resource Development (HRD), Filmmaking
Countries: Singapore
Challenge: In an environment where being prepared in front of the media, especially broadcast (live), is paramount for an emerging non-profit at that time.
Successes: Helped the non-profit’s leadership become aware and prepared when facing the media, and become self-reliant in working and collaborating with the media. Creative direction, script-writing and post-production of a short film.
Payless
Payless ShoeSource is one of the leading family footwear and accessories companies in USA, and came to Singapore in a big way. We worked with the company when it started in Singapore, providing full-spectrum public relations and marketing communication, media training, and other additional services. We have helped the brand establish successfully in the media and in the public space.
Period: 2011-2013
Services: PR, Events, Media Training, Social Media
Countries: Singapore
Challenge: The challenge is to establish the client’s brand against a backdrop of fierce footwear competition from strong local stalwarts and international brands, and a limited media space.
Successes: We have helped the client establish its brand of affordable lifestyle shoes and accessories, through innovative media launch events and fashion shows, storefront fashion shoots, social media, and other media outreach efforts.
CROCS
Crocs is a recognized consumer footwear and apparel company in the world today. We worked with the company since its inception in Asia Pacific for a long period, providing full-spectrum public relations and marketing communication, media training, consumer and media events, and other additional services. We have helped Crocs establish a strong foothold in the media, in the trade arena, and in the public space, and even lending our core expertise and industry knowledge to enrich the client and its presence elsewhere.
Period: 2005-2013
Services: PR, Social Media, Marketing, Events, Advertising, Media Training
Countries: Singapore
Challenge: From its inception as a unique boat shoe with a unique material, and a marketing budget spent on vertical media and PR, the brand needed a lot of persuasion to the media, especially the fashion media.
Successes: We have helped the client establish its brand and its products comprehensively in Singapore (and lending our expertise to the region), since its inception here. From the beginning, despite the onslaught of criticism and negativity against such a unique product, we were able to position the client very effectively and helped the client secure a successful inroad in the retail market. We have tapped on a whole arsenal of public relations, innovative and ground-breaking events, unique direct marketing ideas, outdoor advertising (bus advertising, taxi cab advertising, mass transit outdoor panel advertising, etc), given the constraints, and later on, social and mobile media, to help the client become one of the recognizable fashion and lifestyle footwear brands in Singapore. For many of the campaigns, we took it from concept, to every step of the process (including fashion model casting, photography, videography, styling, etc). We drew out the technical strengths of the materials of the footwear, the funky and unique look of its products, celebrity endorsements from USA, and so on. We also trained their top spokespersons for media interviews, and their top executive John McCarvel was interviewed on the likes of top business TV channel CNBC for feature programs.
Swensen’s
Swensen’s Restaurants are part of ABR Holdings Ltd, and include the likes of Gloria Jean Coffee and Earle Swensen’s. We provided full-spectrum PR and marketing communication, media training, media events, and other additional services, for Swensen’s restaurants, Oishi launch, Gloria Jean, and Earle Swensen’s. We have helped the restaurant chain establish a strong foothold in the media and the public space.
Period: 2004-2011
Services: PR, Marketing, Events, Advertising, Events, Media Training
Countries: Singapore
Challenge: Family and consumer F&B space is fiercely competitive, with the media space limited and the public loyalty fleeting.
Successes: We have helped the client establish its brand, its outlets and its presence, helping to solidify its image of a family-centric restaurant chain that caters to families, executives, dating couples, etc, while extending coverage and interest to its specialty outlets in gourmet coffee and higher end cuisine.
Schneider Electric
Schneider Electric and its subsidiary APC are leaders in smart energy and data center solutions. We served the client in PR to the trade and mass media, trade events, media training, and marketing communication.
Period: 2007-2011
Services: PR, media training, trade events
Countries: Singapore
Challenge: Energy conservation and data center topics are vertical trade topics that are typically passed over by the general and even some trade media.
Successes: We helped the client in the automation and energy managemnet market reach out to the trade and mass media, helping the client expand mindshare for what was perceived as highly technical and vertical solutions. We managed to get significant media turn-up at their trade events, with coverage in major dailies, and trade media.
ThunderAsia Racing
ThunderAsia Racing is a racing team fronted by Singapore racer Melvin Choo. We worked with Melvin and his racing team, providing full-spectrum PR, media training, and other additional services. We have helped Melvin and his team reach out to the regional media circuits and the public mindshare.
Period: 2009-2010
Services: PR, Events, Media Training
Countries: South East Asia
Challenge: Racing is a specialized sports that has its unique challenges and require an innate understanding of the field, sports media, etc. To build a personality from scratch in a vertical field requires a lot of creativity as well.
Successes: We have helped the client and his team brand ThunderAsia Racing with the Mosler race car throughout the region (especially in the SuperGT), with personality building and branding, media interviews, media events at the race circuits, etc.
ILOG (IBM)
ILOG, now an IBM company, is a leading provider of business rule management system (BRMS) solutions, visualization and optimization software. We served ILOG when it was an independent company, and when it was acquired by IBM, providing full-spectrum services in public relations, advertising management, marketing communication, trade events, etc. We have helped the client reach out to trade media and mass media, explaining challenging technical concepts and ideas and translating them into digestible ideas for the media and the public. We helped develop many customer case study papers for placements as well.
Period: 2000-2010
Services: PR, Marketing, Events, Advertising, Media Training
Countries: South East Asia
Challenge: Business rules, data visualization and optimization are vertical topics that are often passed over by the general media, and even some trade media.
Successes: We have helped the client establish its brand, its solutions and its presence throughout the region, building steadily an image of rock-solid expertise in high-end visualization, business optmization, and business rule management (BRM). ILOG was a unique software vendor that had great technologies, and we were able to articulate the complex concepts successfully to many media channels, including broadcast media for its top executives. When ILOG was acquired by IBM, we continued to serve the ILOG team within the auspices of IBM for a period of time.
Invensys
Invensys (acquired by Schneider Electric in 2014) was a noted factory and plant operation controls and automation company in the world. We provided full-spectrum PR, media training, events, and other additional services for the client.
Period: 2007-2008
Services: PR, Events, Media Training
Countries: South East Asia
Challenge: Factory-related technologies are often restricted to vertical media, without much public interest. At the same time, such technologies require great depth to explain to the general public and may be inaccessible to many people.
Successes: We have helped the client establish its brand, its solutions and its presence throughout the region, as the pre-eminent industrial automation leader, tapping on an arsenal of media relations, executive interviews, case studies, custom publishing, trade events, etc. For a specialized client like this, we were able to help the orgnization gain good quality media coverage in many media channels.
Intermec
Intermec (acquired by Honeywell in 2014) was a leading vendor of enterprise supply chain hardware and software solutions. We served the client with full-spectrum services in PR, advertising management, marketing communication, trade events, etc. We have helped the client reach out to trade media and mass media, explaining challenging technical concepts and ideas and translating them into digestible ideas for the media and the public. We helped develop many customer case study papers for placements as well.
Period: 2006-2008
Services: PR, Marketing, Events, Advertising, Media Training
Countries: Singapore
Challenge: Supply chain (logistics) solutions are often challenging to position in general media, and the technologies occupy vertical interest areas.
Successes: We have helped the client establish its brand, its solutions and its presence throughout the region, building steadily an image of rock-solid expertise in enterprise supply chain hardware (large-scale to mobile) and software solutions for the supply chain (logistics) market, that are positioned as applicable to all areas of life.
Computer Associates (CA)
CA Technologies (used to be Computer Associates) is a leading enterprise solutions company in the world. We served the network security solutions business of CA Technologies, providing full-spectrum PR and marketing communication, media training, etc.
Period: 2005-2006
Services: PR, Marketing, Events, Media Training
Countries: Singapore
Challenge: In those years, network security software was still seen by some as optional, and there were much software lapses in adoption, and the market was beginning to be saturated by large and small market players competing for the same media space and public mindshare. Additionally, the client was very large with many diverse business sectors, which required much more effort to pitch specific network security angles.
Successes: We have helped the client establish its brand, its solutions and its presence to fortify the client with an image of enterprise expertise in antivirus and network security, against more aggressive stalwarts and other emerging companies in the same marketplace.
ACE BlueSky Festival
Action Community for Entrepreneurship (ACE) is a Singapore government initiative (through SPRING Singapore) to help emerging and growing local enterprises in Singapore reach out to the mass market and trade segments. SPRING Singapore’s ACE organized the BlueSky Festival to celebrate and highlight growing and exciting enterprises in Singapore. We worked with the initiative in its inception for its very exciting BlueSky Festival, to bring awareness through the media and the public event, to the general public and trade audiences.
Period: 2004-2005
Services: PR, Events, Advertising, Media Training
Countries: Singapore
Challenge: Entrepeneurship as a concept was still not the most sought after at that point in time, and public education and awareness have to be built up.
Successes: We have helped the SPRING Singapore ACE initiative reach out to the general public and trade audiences, through the large-scale ACE BlueSky Festival through media relations, executive interviews with the mainstream print and broadcast media, and national-level advertising campaigns.
McData
McData (acquired by Brocade in 2007) was one of the leading enterprise networking companies in the 2000s. We provided full-spectrum PR and marketing communication, media training, and other additional services. We have helped the emergent brand establish a strong foothold in the media, in the trade arena, and in the public space.
Period: 2004-2005
Services: PR, Events, Media Training
Countries: Singapore
Successes: We have helped the client establish its brand, its solutions and its presence throughout the region, building recognition for the brand and its hardware solutions in the trade and general media, through executive interviews with mainstream (print and broadcast) and trade media, case study development and placement/publishing, public relations and collateral development, launch events, etc.
Trend Micro
Trend Micro is a leading antivirus and content security company in the world. We served the client with full-spectrum PR and marketing communication, media training, corporate filmmaking, and other additional services. We have helped the company establish a strong foothold in the media, the trade arena, and the public space.
Period: 2002-2003
Services: PR, Marketing, Events, Advertising, Media Training, Corporate Filmmaking
Countries: Singapore
Challenge: In those years, antivirus software was still seen by some as optional, and there were much software lapses in adoption, and the market was beginning to be saturated by large and small market players competing for the same media space and public mindshare.
Successes: We have helped the client establish its brand, its solutions and its presence throughout the region, building steadily an image of grounded and proven expertise in antivirus and content security. One of the unique campaigns was a custom short film conceptualized, developed, filmed, post-produced entirely by our own team using a Hi8 camcorder, about a science lab infiltrated by a computer virus. The short film was shown before a large audience in a Singapore government-led public and trade seminar, putting the client in a prominent and leading-edge space ahead of its competition. Video remains one of our pioneering strengths, from those days of analog video to web and live streaming video today.
Interbrand
Interbrand is one of the foremost branding consultancies in the world. We provided full-spectrum PR and media training for the client. We have helped Interbrand establish a strong foothold in the media, in the trade arena, and in the public space, through executive interviews, book reviews, and case studies.
Period: 2002-2004
Services: PR, Media Training
Countries: Singapore
Challenge: Branding was relatively unknown to the greater public and it was a challenge to explain what branding was, and how it differs from mere graphic design.
Successes: We have helped the client establish its brand, its executive profiles, its books, and its presence, building steadily an image of leading-edge branding consultancy. This took lots of tenacious and innovative creativity to explain what branding as a professional service was. We also helped the client prepare and launch books authored by their top executives, culminating in comprehensive media coverage from mainstream print to broadcast.
Kodak
Worked with the Human Resource Development (HRD) head at Eastman Kodak in Singapore to develop employees in sales, leadership, e-business areas, with full suites of delivery materials. We have core expertise in HRD and leadership development that puts us in a unique space compared to traditional communication firms.
Period: 2001
Services: Human Resource Development (HRD)
Countries: Singapore and the region
Challenge: Employee and leader development is a fast-changing arena and timely and relevant development programs need to be highly customized. We helped the client develop several training programs, from sales and marketing training programs, to e-commerce. The programs were delivered to the senior training leadership for their in-house customization and use.
Successes: Helped client develop innovative HRD programs for regional development, on subjects such as E-Business, Sales Management, Leadership, etc.
Pan Abrasives
Worked with the General Management to develop and deliver a HR development program for its employees in service quality and customer service, with full suites of delivery materials. We have core expertise in HRD and leadership development that puts us in a unique space compared to traditional communication firms.
Period: 2000
Services: Human Resource Development (HRD)
Countries: Singapore
Challenge: Service quality leadership is mandatory and challenging in a fiercely-competitive industrial field, and relevant development programs need to be highly customized.
Successes: Helped client develop a customized Service Quality and Customer Service HRD program, for training its entire organization with pre-delivery audit and post-training audit. The enlightened management of the client involved its entire organization to enhance customer service to its industrial customers.
Sumitomo Electric
Helped leading Japanese enterprise networking hardware vendor Sumitomo Electric (part of the Sumitomo Group of companies) develop mindshare through public relations, advertising, trade events and online web presence.
Period: 1997
Services: PR, Advertising, Interactive Media, Web Site Design, Graphic Design
Countries: Singapore
Challenge: Enterprise networking hardware from a lesser known vendor at that time.
Successes: Established a product web site for the client in the early days of the commercial Internet, with comprehensive details for its entire enterprise networking range of products. Also helped the client reach out to trade customers and the public with public relations and print communication successfully, competing against far more known brands at that time.
PeopleSoft
PeopleSoft (merged with JD Edwards, then acquired by Oracle in 2005) was a leading enterprise resource and human resource management solutions company. We served PeopleSoft in its launch of an enterprise solution in 1996, through a PR and media event, with the delivery of digital media kits (we are a pioneer in interactive media and digital media kits since the 1990s).
Period: 1997
Services: PR, Event, Interactive Media
Countries: Singapore
Challenge: Enterprise software solutions are often sidelined in many media, due to its complexity and perceived lack of public interest.
Successes: Pioneered and developed digital press kit for the client on 3.5-inch floppy disks for the media and trade users (one of our early pioneering developments), in a well-orchestrated media event, culminating in comprehensive media coverage.
Krone
Helped leading German structured cabling provider KRONE (later acquired by ADC, then Tyco in 2011) develop communication materials and interactive media kits in the 1990s.
Period: 1996
Services: PR, Interactive Media, Design
Countries: Singapore
Challenge: Structured cabling is seen as “peripheral” when compared to the foreground of other exciting computing technologies such as CPUs, software and mobile devices.
Successes: Pioneered and developed interactive press kits and demos for the client, which were novel in those days, on 3.5-inch floppy disks for the media and trade users. The demo floppy disks helped secure comprehensive media coverage in trade and other media for the client. Also helped the client reach out to trade customers and the public with PR and print communication.
Asian Business Press
Served Asian Business Press (ABP), the leading trade publisher at that time, which published Asia Computer Weekly (ACW) and Asia Pacific Telecoms (APT), two of the leading trade publications then. Developed the printed media kits for the 2 publications. ABP then transitioned to Miller-Freeman Asia, then CMP Media Asia, before becoming UBM Asia to focus on trade events and conferences under the United Business Media PLC (UBM).
Period: 1996
Services: Design
Countries: Singapore
Challenge: Bring out the best way to communicate with trade customers in why the trade media is an important marketing ally in a fierce and competitive media arena, and to persuade trade customers to invest marketing dollars with the trade media rather than spreading out to general media.
Successes: Helped the sales and editorial team refine and re-design the media kits for 2 of its leading trade publications in computing and telecommunications, so that the intended messaging reaches out more effectively to the trade customers (often marketing directors/managers of computer and telecommunication companies) and persuade them to spend appropriate marketing budgets with the trade publications instead of elsewhere.
OTIS Elevator
Worked with the Human Resource Development (HRD) head of OTIS Elevator Singapore to develop employee development communication and training programs, including printed materials and interactive media (computer-based training or CBT). We have core expertise in HRD and leadership development that puts us in a unique space compared to traditional communication firms. OTIS Elevator is part of the multinational United Technologies Company.
Period: 1995
Services: Interactive Media, Human Resource Development (HRD)
Countries: Singapore
Challenge: Instructional design is steeped in human factors and requires expertise and human-centric understanding to make learning both educational and engaging, as well as optimize learning retention.
Successes: Helped client develop innovative and successful HRD programs for regional leadership and employee development, with interactive media components to cement and enhance learning retention.
SunSoft
Developed print advertising and interactive communication programs for SunSoft, a division of Sun Microsystems managing the high-performance server-class operating system Solaris and associated developer tools (now part of Oracle) in the 1990s. We were pioneers in developing interactive media for PR and marketing, using Macromedia Director (Adobe). We developed interactive press kits and trade show demos. Some of the products launched included Solaris™ X86, SolarNet™, etc. We also created original custom illustrations for the print advertising campaigns.
Period: 1994-1995
Services: Advertising, PR, Interactive Media
Countries: Singapore
Challenge: Although Sun Microsystems was a large entity, SunSoft, its specialized software division, was not so well known yet. Its solutions were vertical and specialized, and required expertise to explain to both trade and general media.
Successes: Pioneered and developed interactive press kits and demos for the client, which were novel in those days, on 3.5-inch floppy disks for the media and trade users. The trade media became more familiar with the client and there were extensive media coverage for the client, despite being in a high-end, enterprise computing segment unfamiliar to many non-programmers. Also launched various trade print advertising campaigns successfully for trade events.
Mitsubishi Electric
We served the displays and dye-sublimation printers divisions of Mitsubishi Electric (MELCO) in Singapore, for their publicity programs, in the 1990s. Today, the division is known a Mitsubishi Electric Visual Information Systems division. Other than helping Mitsubishi Electric in developing trade and consumer print advertising campaigns, we have also developed custom interactive and self-running demo apps for their trade events. We used Macromedia Director/Flash (Adobe) for many of the interactive displays.
Period: 1994-1997
Services: Advertising, PR, Interactive Media
Countries: Singapore
Challenge: MELCO was a specialized division specializing in high-end business products and did not then, enjoy the same level of public recognition.
Successes: Helped client establish the brand as high-end displays in a challenging market segment, since large-size displays were prohibitively expensive then, through public relations in the trade and general media, and through reaching out the trade and general audiences in specialized trade events. The client showcased successfully its industrial-grade displays and other computing peripherals throughout Singapore trade and mass market segments.
Crystal Jade Restaurant
When the founders of the Crystal Jade Restaurant started in Cairnhill, Singapore, one of our founders helped with the creative direction and copywriting of many of its early advertising campaigns, from print advertisements in Chinese and English dailies, to radio campaigns in Chinese. We are proficient in Chinese (Traditional and Simplified), and is able to serve the restaurant’s founders.
Period: 1994
Services: Advertising, PR
Countries: Singapore
Challenge: An upstart restaurant with limited marketing resources, competing in a fierce, well-established market.
Successes: Helped client reach out to a saturated Chinese restaurant market in Singapore. The advertising campaigns were direct, targeted, and effective. Through reaching out to the media through public relations, we were able to persuade the media to experience the authentic Cantonese cuisine of the restaurant. The restaurant went on to become a successful restaurant chain with many restaurant outlets throughout Singapore.
