PR Disruptors since 1994
What we do
Public Relations (PR) is a great tool for you to reach out to many people through the power of media (print, TV, radio, and online), and to build and defend your reputation. Through building mindshare, your products and services gain trust, and you gain momentum for sales and profits.
- Writing (news release, editorial, advertising, blogs, social media)
- News distribution (newspapers, magazines, TV, radio, online)
- Media and brand monitoring (digital)
- Media and mindshare audits
- Media training (CEOs and senior executives)
- Crisis communication (based on the mission-critical aviation best practices of crew resource management or CRM)
- Events (media conference, launches, seminars, thematic, lifestyle, tech)
- Research (competitive analysis, market research)
- Independent journalism (executive/personality interviews)
- Photo/Video (video news release or VNR, livestreaming, video hosting)
- Reverse press tours (bringing US & Europe journalists here)
- Online newsroom (we develop a microsite or full website for you)
- Emcee/speaker (on behalf of clients)
- Translation (Chinese-to-English, English-to-Chinese editorials)
- Brand and Product Evangelism
What makes us special
We are a full-service agency, integrating public relations (PR), digital marketing, and training. We are multi-lingual, and have an established network of agency partners in the Asia Pacific. As an Internet pioneer since the 1990s, we bring cutting-edge digital services to your publicity.
PR has progressed from the antiquated and disputed AVE (advertising value equivalence) to new measurement tools (e.g. Barcelona 2.0). Our coverage reports provide the following:
Sample coverage report values
6,310,000 Viewership (TV)
804,000 Listenership (Radio)
1,440,000 Circulation (Print)
511,000 Est. Coverage Views
120,000,000 Online Readership
7,880 YouTube Views
5,440 Social Shares
51 Avg. Domain Authority
Today, clients and practitioners are looking for brand voice, reputation management, crisis communication, social listening and engagement. This is where we lead.
We provide a value-added news release and social media ready online newsroom for retained clients at MicroWire.info. Your news releases can host text, audio, images, and video, providing increased reach and mindshare for journalists, influencers and other stakeholders. And if you need a custom microsite or a full-fledged news site, we can help.
Our digital expertise is recognized, having been an Intelligent20 Finalist, an Honorable Mention for Digital PR Agency of the Year (Digital PR Awards), a Silver winner in the Asia Pacific Stevie® 2016 (Most Innovative PR Agency of the Year), a Bronze winner in the Asia Pacific Stevie® 2015, and a Finalist for our newroom in the prestigious PR Daily Awards 2015.
As your publicists, we are your steward for your reputation. While we can do simple media relations (e.g. getting media coverage, compiling media coverage reports, etc), you will get the greatest mileage by tapping on our more than 50 years of collective expertise for your branding, holistic marketing, internal (employee) communication and training. And in a time of crisis, you can depend on us to lead you out with grace and grit.
For many of our clients, we also act as their regional master agency, managing the communication and workflow with other partners in the Asia Pacific, freeing them from laborious coordination work, to focus on the most important thing – growing and staying profitable.