insights

Investing in Singapore for AI and tech companies through B2B public relations is highly advantageous due to Singapore’s position as a tech startup hub in the huge ASEAN market, extensive government support, presence of large data centers and support infrastructures, and emerging opportunities in the region. If you are an AI and tech business, whether startup or stalwart, here are some thoughts. (more…)

The Asia-Pacific region has become a hotbed for cyber incidents, as investments into cybersecurity may not be as deep and comprehensive compared to more developed states in the West. As threat actors worldwide gear up their assaults against businesses, often indiscriminately, this means that there is an urgent need for Asia businesses to also invest into resilient cybersecurity platforms and solutions. In ASEAN, this cybersecurity preparedness mindset is especially important, with fast growing states such as Singapore, Malaysia, Indonesia, Thailand, Vietnam, and the Philippines. For many cybersecurity vendors, one of the smartest decisions is to collaborate with experienced public relations agencies in this region to help grow their mindshare to engage potential clients into understanding and eventually investing in their offerings. (more…)

Business-to-business (B2B) public relations (PR) is an indispensable tool for industrial companies in the Asia Pacific region, as it plays a pivotal role in nurturing robust business relationships and establishing a reputable brand presence. By leveraging B2B PR strategies and tactics, industrial companies can effectively communicate their value propositions, industry expertise, and thought leadership to key stakeholders within the region. For instance, McGallen & Bolden, an award-winning PR agency in Asia, specializes in providing strategic counsel and 360-degree holistic communications to industrial companies operating in the Asia Pacific for over 30 years, enabling them to enhance their brand visibility and reputation. (more…)

So you have decided you want to grow your brand, build a trusted reputation, and to make your brand and products known to the world. Public relations (PR) is one of the most strategic ways forward, through a PR agency partner. How then, should you work with a PR agency? (more…)