McGallen and Bolden Asia

Award-winning Public Relations & Digital Marketing

Category: Human Capital Page 1 of 5

Immersive training - inside a realistic Boeing B737NG flightdeck

Transformative communication – beyond public relations

The PR industry is facing an upheaval, primarily due to the decline of mainstream media, where traditional media channels such as newspapers, magazines, and broadcast stations are facing dwindling subscribers in this side of the world. To counter the decline, some media has adopted a “gated content” philosophy, while consolidation continues to happen.

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Modern HD filmmaking and hybrid photography gear

Video for self-directed learning

Why use video for self-directed learning? Let’s find out.

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4 Tips for young marketing, advertising and PR upstarts

So you’ve got your new diploma/degree, and is raving for a high-paying, high-flying job in marketing, advertising, or public relations. What’s next?

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football game

Talent management – biting divas or team players?

Recently, the world media was abuzz about a certain footballer who bit another on the soccer field, and seemed to have gotten away with it. After all, he has done that a couple of times before, and was never permanently barred from playing professionally (i.e. getting big paychecks).

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Your remuneration – expenses vs contribution

All too often, there are two sides to the employment equation – employers, and employees. There will always be a tussle weighing remuneration against contribution, and perception versus reality.

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Hire holistically, not mere grades

Have you noticed some of the most brilliant minds have not finished college, nor need to? Some of the brightest artists and talents do not score high in theoretical tests either, and they soar like eagles. How do we hire?

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