Dr. Phan – Page 16 – McGallen and Bolden PR

Speak directly and simply for impact – avoid double negatives

All too often, we slip into communication, in writing or in speaking, that do not communicate as directly a meaning we intend. In a world where attention span is short and hearing is bad (figuratively…

Now and then, as an official spokesperson, you may need to answer a tough question a journalist asks. You may even take offense at the manner of the question or its substance. But it is…

When folks think of theoretical physics, some may imagine a bunch of nerds/geeks in the light of Big Bang Theory (the TV series that ran for an amazing 12 seasons). Yes, physics, to many, may…

Amended with new chart and media measurement (January 2021). I have been on all 3 sides of the public relations equation, as a client, as a journalist, and as an agency practitioner. And having been in…

As we approach the end of possibly the most dreadful year ever, let us keep strong, stay close to loved ones, pray ceaselessly, and light a candle for a new year that soon dawns, as…

Every digital marketer will talk about SEO (search engine optimization). But having consulted since the start of the commercial Internet in 1996 till now, one of the worst problems and often neglected has been OPTIMIZATION,…

Speak directly and simply for impact – avoid double negatives

PR & Crisis 101 – 6 Tips on Handling Difficult Questions

Theoretical Physics and the art of crisis management

Future of PR in the 21st Century is the Bottom Line

Adieu 2020, Welcome 2021

Briefly: FEO before SEO – Website optimization for profit