Is strategic and tactical myopia crippling your brand and eroding its marketshare and mindshare? Why is making a cake similar to great branding? . Copyright 1991-2013 Seamus Phan (and other McGallen.com authors when specified). All rights reserved. 4F9SK6QWVKMY Intellectual Property: The content on this site is copyright protected; therefore, as copyright holders, the authors and(…)
The new Dot Zen 2.0 book is finally out! I was writing and exploring various management areas that are relevant to an owner–manager like myself, and perhaps many others like me, as well as departmental practitioners in larger corporations. . Copyright 1991-2013 Seamus Phan (and other McGallen.com authors when specified). All rights reserved. 4F9SK6QWVKMY Intellectual(…)
Have you met someone who looks just like you? Just like our ideas are not that unique most of the time, despite our own pride. What do we do despite having fierce and similar competition? . Copyright 1991-2013 Seamus Phan (and other McGallen.com authors when specified). All rights reserved. 4F9SK6QWVKMY Intellectual Property: The content on(…)
I have been a trained Chinese painter since my teenage years, and increasingly, imho, there is some resonance between Chinese painting and the fields of branding and marketing. How? . Copyright 1991-2013 Seamus Phan (and other McGallen.com authors when specified). All rights reserved. 4F9SK6QWVKMY Intellectual Property: The content on this site is copyright protected; therefore,(…)
Every marketer or client seem to dive into analytics these days. But to what extent should we lean on analytics? . Copyright 1991-2013 Seamus Phan (and other McGallen.com authors when specified). All rights reserved. 4F9SK6QWVKMY Intellectual Property: The content on this site is copyright protected; therefore, as copyright holders, the authors and the firm possess(…)
The common Yangzhou fried rice is a staple in many Chinese restaurants and small eateries, and yet, within the seemingly simple dish embodies some of the greatest strengths of Chinese wok cooking. What has Yangzhou fried rice got to do with marketing? . Copyright 1991-2013 Seamus Phan (and other McGallen.com authors when specified). All rights(…)
Even large communication firms are streamlining their operations to restructure responsibilities of their staffers, to move with the changing needs of clients and the new media horizon. . Copyright 1991-2013 Seamus Phan (and other McGallen.com authors when specified). All rights reserved. 4F9SK6QWVKMY Intellectual Property: The content on this site is copyright protected; therefore, as copyright(…)
The media landscape is blurring, with blogging, social media, and now, “brand journalism”. Just how do we keep up with the changes? . Copyright 1991-2013 Seamus Phan (and other McGallen.com authors when specified). All rights reserved. 4F9SK6QWVKMY Intellectual Property: The content on this site is copyright protected; therefore, as copyright holders, the authors and the(…)
Korean Rap singer Psy has hit all the airwaves and stations with his recent hit Gangnam Style. What can we learn from his hit song in branding and marketing? . Copyright 1991-2013 Seamus Phan (and other McGallen.com authors when specified). All rights reserved. 4F9SK6QWVKMY Intellectual Property: The content on this site is copyright protected; therefore,(…)
Any adoption of technology or marketing tactics should be founded on sound reasoning and projected returns on investment. What drives your social media adoption? . Copyright 1991-2013 Seamus Phan (and other McGallen.com authors when specified). All rights reserved. 4F9SK6QWVKMY Intellectual Property: The content on this site is copyright protected; therefore, as copyright holders, the authors(…)
