Some companies hop from one PR agency to another PR agency, blaming one after another about the lackluster PR. However, it is important to understand what PR is and is not, and what PR agencies actually do. . Copyright 1991-2013 Seamus Phan (and other McGallen.com authors when specified). All rights reserved. 4F9SK6QWVKMY Intellectual Property: The(…)
Clarity is not about everything in focus at the same time. It is about zooming in on what’s important and keeping that in focus. No one can see all things clearly at the same time. . Copyright 1991-2013 Seamus Phan (and other McGallen.com authors when specified). All rights reserved. 4F9SK6QWVKMY Intellectual Property: The content on(…)
Is strategic and tactical myopia crippling your brand and eroding its marketshare and mindshare? Why is making a cake similar to great branding? . Copyright 1991-2013 Seamus Phan (and other McGallen.com authors when specified). All rights reserved. 4F9SK6QWVKMY Intellectual Property: The content on this site is copyright protected; therefore, as copyright holders, the authors and(…)
Some clients may imagine that SEO is the panacea to all problems and is the greatest thing to fix all the problems a company or its brands face. But, seriously? . Copyright 1991-2013 Seamus Phan (and other McGallen.com authors when specified). All rights reserved. 4F9SK6QWVKMY Intellectual Property: The content on this site is copyright protected;(…)
The new Dot Zen 2.0 book is finally out! I was writing and exploring various management areas that are relevant to an owner–manager like myself, and perhaps many others like me, as well as departmental practitioners in larger corporations. . Copyright 1991-2013 Seamus Phan (and other McGallen.com authors when specified). All rights reserved. 4F9SK6QWVKMY Intellectual(…)
Have you met someone who looks just like you? Just like our ideas are not that unique most of the time, despite our own pride. What do we do despite having fierce and similar competition? . Copyright 1991-2013 Seamus Phan (and other McGallen.com authors when specified). All rights reserved. 4F9SK6QWVKMY Intellectual Property: The content on(…)
I have been a trained Chinese painter since my teenage years, and increasingly, imho, there is some resonance between Chinese painting and the fields of branding and marketing. How? . Copyright 1991-2013 Seamus Phan (and other McGallen.com authors when specified). All rights reserved. 4F9SK6QWVKMY Intellectual Property: The content on this site is copyright protected; therefore,(…)
The media landscape is blurring, with blogging, social media, and now, “brand journalism”. Just how do we keep up with the changes? . Copyright 1991-2013 Seamus Phan (and other McGallen.com authors when specified). All rights reserved. 4F9SK6QWVKMY Intellectual Property: The content on this site is copyright protected; therefore, as copyright holders, the authors and the(…)
Korean Rap singer Psy has hit all the airwaves and stations with his recent hit Gangnam Style. What can we learn from his hit song in branding and marketing? . Copyright 1991-2013 Seamus Phan (and other McGallen.com authors when specified). All rights reserved. 4F9SK6QWVKMY Intellectual Property: The content on this site is copyright protected; therefore,(…)
There are 3 kinds of people. Some reminisce about the past. Some dream about the future. Some live in the present. What do all these have to do with communications? . Copyright 1991-2013 Seamus Phan (and other McGallen.com authors when specified). All rights reserved. 4F9SK6QWVKMY Intellectual Property: The content on this site is copyright protected;(…)
