Category: Marketing

Before the pandemic, the “just in time” paradigm was “fashionable”, especially in the manufacturing sector. At that time, “just in time” meant optimizing available resources to manufacture and stock only the minimum inventory, and scale…

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Investing in Singapore for AI and tech companies through B2B public relations is highly advantageous due to Singapore’s position as a tech startup hub in the huge ASEAN market, extensive government support, presence of large…

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The Asia-Pacific region has become a hotbed for cyber incidents, as investments into cybersecurity may not be as deep and comprehensive compared to more developed states in the West. As threat actors worldwide gear up…

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Business-to-business (B2B) public relations (PR) is an indispensable tool for industrial companies in the Asia Pacific region, as it plays a pivotal role in nurturing robust business relationships and establishing a reputable brand presence. By…

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So you have decided you want to grow your brand, build a trusted reputation, and to make your brand and products known to the world. Public relations (PR) is one of the most strategic ways…

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What are the 5 top public relations strategies that can give your business a competitive edge against the giants and upstarts? It starts with understanding that good public relations is a lot more than media…

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