Category: Marketing

There seems an antiquated camp that still insists on sending out bad news on a Friday or weekends, hoping that it gets buried in the mountain of news by Monday in a newsroom. However, that…

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Even in the 21st century, the dreaded AVE, or advertising value equivalence, still has not completely gone away. Dr. PhanDr Seamus Phan – Global C-suite Publicist & Strategist (Biochemist, Cybersecurity & Webdev pioneer, Author, Journalist)…

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The global conflicts and pandemic brought out the best and the worst of businesses, communities, and people. Without going into specifics, we will use behavior in such scenarios to examine how winners and losers look…

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I have been in public relations for the last 30 odd years, and I have seen my fair share of catastrophic spokespersons who ruined not just their organizations’ publicity efforts, but also lost credibility in…

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This is our media coaching and crisis communication program that we have honed and delivered very successfully to all our clients through more than 30 years in consulting. We have coached startups, tech companies, industrial…

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Public Relations (PR), well known and entrenched for many businesses, and not quite understood by a minority. PR is NOT just media relations, news releases and media conferences. PR is a holistic way of reaching…

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