PR & Crisis 101 – 6 Tips on Handling Difficult Questions
Now and then, as an official spokesperson, you may need to answer a tough question a journalist asks. You may even take […]
Category: Insights
Theoretical Physics and the art of crisis management
When folks think of theoretical physics, some may imagine a bunch of nerds/geeks in the light of Big Bang Theory (the TV […]
Future of PR in the 21st Century is the Bottom Line
Amended with new chart and media measurement (January 2021). I have been on all 3 sides of the public relations equation, as a […]
Adieu 2020, Welcome 2021
As we approach the end of possibly the most dreadful year ever, let us keep strong, stay close to loved ones, pray […]
Briefly: FEO before SEO – Website optimization for profit
Every digital marketer will talk about SEO (search engine optimization). But having consulted since the start of the commercial Internet in 1996 […]
Briefly: Exemplary customer service from a tiny watch repair shop
What is customer service to you? Just friendliness and courtesy? It is much more than that. A neighborhood small watch repair shop […]