Category: Insights

Recently, a renowned scientist commended on LinkedIn on issues of employee retention, and that she used the word “Zoom” exclusively for videoconferencing in her post. (more…)

Crisis management and communication used to affect only certain industries such as petrochemicals and pharmaceuticals. But increasingly, with cybersecurity breaches and disease outbreaks, every organization needs to understand, communicate and manage crises well, just as pilots use CRM (crew resource management) to prevent and mitigate crises. (more…)

Before the COVID-19 saga started, even in the early part of 2020, the so-called “influencer” arena is abuzz with luxury, travel, enjoyment, and lifestyle. Then the global lockdown and shutdown began, and the whole notion of “influencers” changed. (more…)

These days, top and middle management crave, yes, crave for data and reports. For publicists, the measure of their success seems to be drilled down to reports – the prettier, the thicker, the better. (more…)

In the Guardian, it was reported that the Hong Kong government failed to secure a PR agency in its tender, with 4 PR agencies immediately declining, and 4 declining later on. These were all large or global PR agencies. (more…)