4 key steps to great PR in a recession
The global conflicts and pandemic brought out the best and the worst of businesses, communities, and people. Without going into specifics, we […]
Category: Marketing
3 critical tips for spokespersons
I have been in public relations for the last 30 odd years, and I have seen my fair share of catastrophic spokespersons […]
Media coaching primer – an introduction
This is our media coaching and crisis communication program that we have honed and delivered very successfully to all our clients through […]
6 Reasons Why PR is the best way to build brands and win customers
Public Relations (PR), well known and entrenched for many businesses, and not quite understood by a minority. PR is NOT just media […]
What Wordle can inspire us to do in marketing and PR
Wordle is a simple online word game that went rather viral, and still is. Just recently, even a Chinese radio station host was […]
5-prong CELLS™ approach to successful Asia Pacific market entry
If you are still only hankering down your marketing and PR efforts in the Americas and Europe, you are missing out the […]