Media coaching primer – an introduction
This is our media coaching and crisis communication program that we have honed and delivered very successfully to all our clients through […]
Category: Marketing
6 Reasons Why PR is the best way to build brands and win customers
Public Relations (PR), well known and entrenched for many businesses, and not quite understood by a minority. PR is NOT just media […]
What Wordle can inspire us to do in marketing and PR
Wordle is a simple online word game that went rather viral, and still is. Just recently, even a Chinese radio station host was […]
5-prong CELLS™ approach to successful Asia Pacific market entry
If you are still only hankering down your marketing and PR efforts in the Americas and Europe, you are missing out the […]
3 Public Relations (PR) Recommendations in 2023
The global crises in healthcare and conflicts are not over, and the world is facing an unprecedented shift, and not necessarily in […]
4 tips for lead generation that don’t turn prospects off
I received this hilarious email today (among hundreds), touting some service I would never use, from a person I never knew. Worst […]