Category: Marketing

So, you have done well in the Americas and Europe, and wants to grow your brand further in the 4.5 billion population of the Asia Pacific market. The Asia Pacific region is diverse, with more than 23 countries, and 14 major languages. But this market is monolithic. So, every country in Asia Pacific will have its own nuances and require prudence and a long view. Is your business ready to do public relations in Asia Pacific? We have a simple checklist to help you decide. (more…)

What happens when technology fails you? Are you nimble, resilient, and still able to do your job? What contingency plans do you have to carry on your business when technology goes dark? (more…)

There seems an antiquated camp that still insists on sending out bad news on a Friday or weekends, hoping that it gets buried in the mountain of news by Monday in a newsroom. However, that is patently outdated today, where everyone is connected anywhere and everywhere. (more…)

Even in the 21st century, the dreaded AVE, or advertising value equivalence, still has not completely gone away. (more…)

The global conflicts and pandemic brought out the best and the worst of businesses, communities, and people. Without going into specifics, we will use behavior in such scenarios to examine how winners and losers look at publicity and marketing. And you can decide if you want to be in the small circle of winners, or not. (more…)

I have been in public relations for the last 30 odd years, and I have seen my fair share of catastrophic spokespersons who ruined not just their organizations' publicity efforts, but also lost credibility in front of the public. It is very important to make sure you have the right people to take on media interviews. (more…)