If you ask me, 99% of the so-called “influencers” aren’t really that at all, as they are self-created or agency-created entities, rather than community-endorsed individuals who move mountains. Let me give you who I would use as examples of true influencers – Jesus Christ, Apostle John the Beloved, President Vladimir Putin, Steve Jobs, Bill Gates, etc. You get the drift.
In my 30-odd years of professional life, I have found that there are gems who bring value to the business, and there are riffraff who bring mere entertainment, or worse, cause problems for busineses.
For me, 2017 was a disruptive and disrupting year. The year was like a long drawn battle where it demanded every ammunition for us, and literally seem to fly by right before our eyes. There are many disruptive changes in the communications industry, and it would be wise to be prepared for the new year. There are some observations and some forward projections that fellow marketers would surely have noticed from their own work. Let me briefly articulate some of them.
Call me old-fashioned, but I still meander through the city malls here, usually to purge the cache in my brains, to be ready for the next wave of work that demands creativity. Yet, when I traverse through many of these malls, it is common to see white boarded walls in what used to be vibrant retail shops. There seems more and more white walled up spaces than there are active retail shops these days, and it is worrying. It reminds me of many years ago when I was in Melbourne, and there are streets of vacant shops, and plenty of “for lease” signs everywhere. We are now facing that here.
McGallen & Bolden Pte Ltd Wins Silver Stevie® Award in 2017 International Business Awards (sm) for “PR Agency of the Year for Asia, Australia and New Zealand”
Digital is no longer the shining new toy in marketing. It has been around long enough. According to the Ambition Q3 2017 figures, there is a big demand for digital marketing expertise. This shows a maturing industry where digital marketing is creeping downwards, to be the new baseline.
2017 PR Agency of the Year
(Silver Stevie® IBA)
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