Category: Marketing

The Asia-Pacific region has become a hotbed for cyber incidents, as investments into cybersecurity may not be as deep and comprehensive compared to more developed states in the West. As threat actors worldwide gear up their assaults against businesses, often indiscriminately, this means that there is an urgent need for Asia businesses to also invest into resilient cybersecurity platforms and solutions. In ASEAN, this cybersecurity preparedness mindset is especially important, with fast growing states such as Singapore, Malaysia, Indonesia, Thailand, Vietnam, and the Philippines. For many cybersecurity vendors, one of the smartest decisions is to collaborate with experienced public relations agencies in this region to help grow their mindshare to engage potential clients into understanding and eventually investing in their offerings. (more…)

Business-to-business (B2B) public relations (PR) is an indispensable tool for industrial companies in the Asia Pacific region, as it plays a pivotal role in nurturing robust business relationships and establishing a reputable brand presence. By leveraging B2B PR strategies and tactics, industrial companies can effectively communicate their value propositions, industry expertise, and thought leadership to key stakeholders within the region. For instance, McGallen & Bolden, an award-winning PR agency in Asia, specializes in providing strategic counsel and 360-degree holistic communications to industrial companies operating in the Asia Pacific for over 30 years, enabling them to enhance their brand visibility and reputation. (more…)

So you have decided you want to grow your brand, build a trusted reputation, and to make your brand and products known to the world. Public relations (PR) is one of the most strategic ways forward, through a PR agency partner. How then, should you work with a PR agency? (more…)

What are the 5 top public relations strategies that can give your business a competitive edge against the giants and upstarts? It starts with understanding that good public relations is a lot more than media relations. Read more below. (more…)

Our Media Coaching programs included crisis communication and basic crisis management modules. But with the increasing sophistication of crisis communication, the introduction of ISO 22361:2022 standard and guidelines for crisis management, the rise of cybersecurity incidents as mainstream crises, we have created a separate and comprehensive Crisis Communications Primer program, with specific incident response for cybersecurity, checklists, and quick guides. Find out more on our Coaching page. (more…)

So, you have done well in the Americas and Europe, and wants to grow your brand further in the 4.5 billion population of the Asia Pacific market. The Asia Pacific region is diverse, with more than 23 countries, and 14 major languages. But this market is monolithic. So, every country in Asia Pacific will have its own nuances and require prudence and a long view. Is your business ready to do public relations in Asia Pacific? We have a simple checklist to help you decide. (more…)