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media training and crisis communication

Media coaching primer – an introduction

This is our media coaching and crisis communication program that we have honed and delivered very successfully to all our...
video camera

Video hosting for businesses – our journey

Video is an integral part of content today. Video is arguably the predominant content on mobiles today, as more people...
do and be great

6 Reasons Why PR is the best way to build brands and win customers

Public Relations (PR), well known and entrenched for many businesses, and not quite understood by a minority. PR is NOT...
wordle

What Wordle can inspire us to do in marketing and PR

Wordle is a simple online word game that went rather viral, and still is. Just recently, even a Chinese radio station...
ASEAN and Asia map

5-prong CELLS™ approach to successful Asia Pacific market entry

If you are still only hankering down your marketing and PR efforts in the Americas and Europe, you are missing...
whiteboard meetings

6 tips on how to have more productive meetings

First off, I generally dislike meetings. Meetings mostly end up being unproductive. I get things done, fast. And the fastest...
watch

3 Public Relations (PR) Recommendations in 2023

The global crises in healthcare and conflicts are not over, and the world is facing an unprecedented shift, and not...
desktop keyboard and glasses

4 tips for lead generation that don’t turn prospects off

I received this hilarious email today (among hundreds), touting some service I would never use, from a person I never...
cookie world

4 Tips to succeed in cookieless marketing

The keyword is: FIRST, or first-party data. Do you own your data and platform? Share...

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