Award-winning Digital Marketing & PR Agency in Singapore/Asia

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Crisis Communication in Brief – 2020

Crisis management and communication used to affect only certain industries such as petrochemicals and pharmaceuticals. But increasingly, with cybersecurity breaches and disease outbreaks, every organization needs to understand, communicate and manage crises well, just as pilots use CRM (crew resource management) to prevent and mitigate crises.

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Are you feeling let down by your media monitoring service?

These days, top and middle management crave, yes, crave for data and reports. For publicists, the measure of their success seems to be drilled down to reports – the prettier, the thicker, the better.

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Digital marketing? It is just the baseline now

Digital is no longer the shining new toy in marketing. It has been around long enough. According to the Ambition Q3 2017 figures, there is a big demand for digital marketing expertise. This shows a maturing industry where digital marketing is creeping downwards, to be the new baseline.

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Dusk of the directory and dawn of a new social age?

The venerable Yahoo Directory will be retired at the end of 2014, bearing witness to a golden age that has come and gone. What do marketers do in a quickening of the new media age?

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Social media is not unidirectional advertising

How many business social media pages are truly relational and engaging? And yet, when we see successful social media pages, they tend to be pages that are not business pages. Why?

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Get coding, before obsolescence bites you

The break-neck speed of acquisitions today rival the heydays of the dotcom era, before the dotcom era crashed. While we dance with many social and mobile media technologies, we must also be prepared for the inevitable.

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