What is customer service to you? Just friendliness and courtesy? It is much more than that. A neighborhood small watch repair shop showed great customer service splendidly.
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The smallest things may mean the most to people, if you know how. It may be snippets of applied technology, or it may just be an honest and sincere smile.
Recently, there was furore over a couple of companies which pressed for "unlimited revisions" in their creative briefs, which some media published and sparked lots of debate, especially in the creative industry. The good thing was that the companies revised their briefs and took away the "unlimited revisions" clause. Happy ending?
Have you traveled on the metro and bullet trains in Japan before? Then you must have wondered why their trains are punctual, well-maintained, and consistent.
Customer service is really, really simple. Let me illustrate with a real-world example I just experienced with a filmmaking equipment vendor more than 8,000 kilometers away.
Technology can seem to improve workflow and business processes, to reduce administrative overheads and errors. But do they improve customer service?