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Unlimited revisions and the creative heartache

Recently, there was furore over a couple of companies which pressed for “unlimited revisions” in their creative briefs, which some media published and sparked lots of debate, especially in the creative industry. The good thing was that the companies revised their briefs and took away the “unlimited revisions” clause. Happy ending?

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Tech improves service?

Technology can seem to improve workflow and business processes, to reduce administrative overheads and errors. But do they improve customer service?