Recently, there was furore over a couple of companies which pressed for “unlimited revisions” in their creative briefs, which some media published and sparked lots of debate, especially in the creative industry. The good thing was that the companies revised their briefs and took away the “unlimited revisions” clause. Happy ending?
Have you traveled on the metro and bullet trains in Japan before? Then you must have wondered why their trains are punctual, well-maintained, and consistent.
Customer service is really, really simple. Let me illustrate with a real-world example I just experienced with a filmmaking equipment vendor more than 8,000 kilometers away.
Technology can seem to improve workflow and business processes, to reduce administrative overheads and errors. But do they improve customer service?
How often have we heard horror stories of lousy service providers? Plenty. But who were those customers who complained? Nobody can be at fault 100% of the time, with 100% of the blame, service provider, or customer alike. How then, can you get great business partners or service providers? Look into the mirror.
The new Dot Zen 2.0 book is finally out! I was writing and exploring various management areas that are relevant to an owner-manager like myself, and perhaps many others like me, as well as departmental practitioners in larger corporations.
2017 PR Agency of the Year
(Silver Stevie® IBA)
Copyright©1991-2019 McGallen.com. All rights reserved.