March 21, 2023November 25, 2024 Quick checklist to see if your business is ready for PR in APAC So, you have done well in the Americas and Europe, and wants to grow your brand further in the 4.5 billion population […]
March 20, 2023July 16, 2024 When tech goes dark, the show must go on What happens when technology fails you? Are you nimble, resilient, and still able to do your job? What contingency plans do you […]
March 16, 2023July 16, 2024 Don’t try to bury bad news on a Friday There seems an antiquated camp that still insists on sending out bad news on a Friday or weekends, hoping that it gets […]
March 6, 2023July 16, 2024 Drilling down deeper into PR measurement for the 21st century Even in the 21st century, the dreaded AVE, or advertising value equivalence, still has not completely gone away. editorDr Seamus Phan – […]
February 14, 2023July 16, 2024 4 key steps to great PR in a recession The global conflicts and pandemic brought out the best and the worst of businesses, communities, and people. Without going into specifics, we […]
February 13, 2023July 16, 2024 3 critical tips for spokespersons I have been in public relations for the last 30 odd years, and I have seen my fair share of catastrophic spokespersons […]