Top 5 PR strategies your business can win against competition large and small
What are the 5 top public relations strategies that can give your business a competitive edge against the giants and upstarts? It […]
Category: Marketing
Announcement – separate Crisis Communication coaching program
Our Media Coaching programs included crisis communication and basic crisis management modules. But with the increasing sophistication of crisis communication, the introduction […]
Quick checklist to see if your business is ready for PR in APAC
So, you have done well in the Americas and Europe, and wants to grow your brand further in the 4.5 billion population […]
When tech goes dark, the show must go on
What happens when technology fails you? Are you nimble, resilient, and still able to do your job? What contingency plans do you […]
Don’t try to bury bad news on a Friday
There seems an antiquated camp that still insists on sending out bad news on a Friday or weekends, hoping that it gets […]
Drilling down deeper into PR measurement for the 21st century
Even in the 21st century, the dreaded AVE, or advertising value equivalence, still has not completely gone away. editorDr Seamus Phan – […]