Category: Marketing

So, you have done well in the Americas and Europe, and wants to grow your brand further in the 4.5 billion population […]

What happens when technology fails you? Are you nimble, resilient, and still able to do your job? What contingency plans do you […]

There seems an antiquated camp that still insists on sending out bad news on a Friday or weekends, hoping that it gets […]

Even in the 21st century, the dreaded AVE, or advertising value equivalence, still has not completely gone away. editorDr Seamus Phan – […]

The global conflicts and pandemic brought out the best and the worst of businesses, communities, and people. Without going into specifics, we […]

I have been in public relations for the last 30 odd years, and I have seen my fair share of catastrophic spokespersons […]