Category: Marketing

The 21st century is undeniably the Asia Century, with the Asia-Pacific region projected to account for a staggering 40% of the world’s GDP by 2040. For CMOs in industrial automation, industrial safety, robotics, and engineering…

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Since a few years ago, because of the seismic global geopolitical and post-pandemic changes, as well as how artificial intelligence (AI) has wrestled control and narratives from entities large and small, from search engines, governments,…

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Imagine you have a fantastic product. And you have a limited marketing budget that would impede your foray or penetration into a competitive market. Your competitors are advertising aggressively in offline and online channels in…

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Recently, the honorable Wang Yi, foreign minister of the People’s Republic of China, quoted some short verses from one of the martial arts classics, “Yi Tian Tu Long Ji (倚天屠龍記),” from renowned author Jin Yong…

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Asia is “hot,” with unicorns and many exciting startups and innovations flourishing in the scene. And yet, according to some data, 30% of startups in places such as Singapore fail within 5 years, and many…

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We have received an online review from one of the leading book sites, IndieReader, on our book “Tough Times Great PR.” We greatly appreciate your kind words! The book has been a labor of love…

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