Insights – Page 14 – McGallen and Bolden PR

Old brands – 7 Tips on keeping a brand going

I love old brands, just as I love old eateries in the streets of Taipei and Kyoto. To me, a good brand is not necessarily a giant full of glitz and dazzle. A good brand…

Our website has gone through an extensive overhaul, with pages, posts, images, videos all updated. Dr. PhanDr Seamus Phan – Global C-suite Publicist & Strategist (Biochemist, Cybersecurity & Webdev pioneer, Author, Journalist) with nearly 40…

Contrary to belief, the news release is not dead. In fact, in Asia Pacific, the news release is STILL one of the most considered communication materials for the media. Cision’s Global State of the Media…

If you are trying to gain ink or screen with a media in Asia Pacific, the BEST way is to work with the experts – PR agencies which do this for a living day in,…

I have a special love for making things work and then selling them. My first entrepreneurship journey began when I was 10 (circa 1974). That was also the first time I became a marketer. Dr.…

Movies (reel life) are a reflection of real life. Often, the theme of movies were inspired by real life stories. So, as PR practitioners and communicators, learning the cultural sensitivities and subtleties are very important.…

Old brands – 7 Tips on keeping a brand going

Website updated on 20221005

6 tips on writing News Releases that work

5 Tips on working with Asia Pacific Media

Future of Marketing may not be about personalization

Communication – Cultural sensitivity and subtlety