Insights – Page 12 – McGallen and Bolden PR

Speak directly and simply for impact – avoid double negatives

All too often, we slip into communication, in writing or in speaking, that do not communicate as directly a meaning we intend. […]

Now and then, as an official spokesperson, you may need to answer a tough question a journalist asks. You may even take […]

When folks think of theoretical physics, some may imagine a bunch of nerds/geeks in the light of Big Bang Theory (the TV […]

Amended with new chart and media measurement (January 2021). I have been on all 3 sides of the public relations equation, as a […]

As we approach the end of possibly the most dreadful year ever, let us keep strong, stay close to loved ones, pray […]

Every digital marketer will talk about SEO (search engine optimization). But having consulted since the start of the commercial Internet in 1996 […]