When tech goes dark, the show must go on
What happens when technology fails you? Are you nimble, resilient, and still able to do your job? What contingency plans do you […]
Don’t try to bury bad news on a Friday
There seems an antiquated camp that still insists on sending out bad news on a Friday or weekends, hoping that it gets […]
Authentic social media to the rescue in a crisis
You may have heard of the “sushi terrorism” incidents in Japan, where a putrid youth licked soy sauce bottles and put them […]
Drilling down deeper into PR measurement for the 21st century
Even in the 21st century, the dreaded AVE, or advertising value equivalence, still has not completely gone away.
4 key steps to great PR in a recession
The global conflicts and pandemic brought out the best and the worst of businesses, communities, and people. Without going into specifics, we […]
3 critical tips for spokespersons
I have been in public relations for the last 30 odd years, and I have seen my fair share of catastrophic spokespersons […]