I received this hilarious email today (among hundreds), touting some service I would never use, from a person I never knew. Worst of all, from a Seamus, I became a “Matthew”. LOL.
I have said this eons ago. If your business needs to bleed money like a waterfall and rely ONLY on investors dumping mountains of cash on you to survive, your venture is doomed, especially today.
I love old brands, just as I love old eateries in the streets of Taipei and Kyoto. To me, a good brand is not necessarily a giant full of glitz and dazzle. A good brand…